How to Measure Fundraising Success

Learn Why Nonprofits Are Shifting from Ratios to Results in This Fundraising White Paper

“The Better Business Bureau, as well as funders, have begun to de-emphasize the cost ratio, putting more of an emphasis on the total impact of the organization.”
–Hal Hedley, RMHC Kentuckiana

Charities have long been ranked and rewarded based on how little they spend, not on impact. But that thinking has changed. Competition has grown for donors and dollars, forcing a shift in the way charities do business and how they’re evaluated.

In this fundraising white paper, you’ll discover:

  • Cost ratios: the wrong view and the long view.
  • How a direct marketing program can impact your cost ratios.
  • 2 proven ways to reduce fundraising costs.
  • The auditor’s view: a peek behind the curtain.
  • Do ratios really matter? One foundation responds.
  • Case studies: 3 RMHC Chapters answer your questions.

 Download your copy of “Green Light for Growth” and see how you can position your organization for growth.


Complete the form below and we’ll email you the white paper.