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Why Nonprofits Are Shifting from Ratios to Results

You measure your success in lives changed.

Good news: so do your donors.

Charities have long been ranked and rewarded based on how little they spend on overhead, not on impact. But the old way of evaluating charities is changing.

“The Better Business Bureau, as well as funders, have begun to de-emphasize the cost ratio, putting more of an emphasis on total impact of the organization.”

Hal Hedley
RMHC Kentuckiana

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