“The Better Business Bureau, as well as funders, have begun to de-emphasize the cost ratio, putting more of an emphasis on the total impact of the organization.”
–Hal Hedley, RMHC Kentuckiana
Charities have long been ranked and rewarded based on how little they spend, not on impact. But that thinking has changed. Competition has grown for donors and dollars, forcing a shift in the way charities do business and how they’re evaluated.
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