Green Light for Growth

Why Nonprofits Are Shifting from Ratios to Results

Charities have long been ranked and rewarded based on how little they spend, not on impact.

But that thinking has changed. Competition has grown for donors and dollars, forcing a shift in the way charities do business and how they’re evaluated.

“The Better Business Bureau, as well as funders, have begun to de-emphasize the cost ratio, putting more of an emphasis on total impact of the organization.”

Hal Hedley
RMHC Kentuckiana

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