No cause stirs people to action like feeding the hungry. It’s a basic human need that can inspire donors to give.
But the strength of your cause is no guarantee of success, now or in the future. Ending hunger in your community takes hard work and planning … and so does the kind of long-term revenue growth you have to have to keep meeting your goals two, five, or ten years down the road. For this sort of long-term planning, having the right fundraising partner makes all the difference.
You need a partner who knows Food Bank donors — and how to inspire them
Your direct-response fundraising must be able to motivate people to give, and its creative must effectively communicate the urgency of the situation and the change that giving can create in the lives of needy people in your region. It’s all in the way stories are told and outcomes are reported.
TrueSense’s specialized Food Bank fundraising group knows your donors and how to motivate them. We’ve created an extensive creative portfolio, crafted for the specific challenges and opportunities Food Banks face in the marketplace. With multiple tracks of mail and digital appeals to choose from, we have what you need to get you where you want to be.
Friends at the Table™: A sustainer program that really works
We've created a sustainer program specifically for our Food Bank clients: Friends at the Table. Every Food Bank wants a strong, stable sustainer program to fuel its growth. And every donor wants a seat at the table to know their meal-sharing dollar is making the greatest impact. Unfortunately, many Food Banks restrict their cost-minimizing, revenue-raising, sustainer program to appeal to only a small part of the donors they could get to join.
At TrueSense, we have a different approach. Using techniques that have been proven over more than 15 years of real-world experience — mail, phone, and digital channels; meaningful performance metrics; inspiring creative; and more — our Food Bank team can transform what it means to be a sustaining donor and revolutionize your fundraising. Our secret weapon we’d love to tell you about? The donor’s own preferences! Your Food Bank needs more Friends at the Table.
We don't just call. We connect.
Fundraising is about relationships. And the strongest relationships are personal ones. That’s why the professional communicators on TrueSense’s Donor Engagement Team don’t simply talk to your donors, they listen. They appreciate. They thank. At the end of the call, your donors feel valued, inspired, and more connected to your organization than ever before.
Take a moment to listen to a few of our calls, using the audio player below. You won’t hear operators reading from a script. You’ll hear warm, personal conversations leading to comfortable, low-pressure asks that give your donors a chance to be the heroes they really are.
You have a great plan in place to steward your donors. But do you have the time and staff to make those plans a reality? Donor Engagement Team communicators work as an extension of your team by making those important phone calls. The whole TrueSense team shares a deep commitment to donor service, which means that when your donor’s phone rings, it isn’t telemarketing. It’s part of a healthy, ongoing relationship.
Search engine marketing done right, with the power of Google Grants
Search engine marketing is one of those things almost everyone is doing … and almost no one is doing well. TrueSense’s Food Bank team will help you get better results from your search engine marketing than ever before, thanks in part to our extensive experience with Google Grants.
Google Grants is a donation program which allows 501(c)(3) organizations to receive up to $10,000 per month of in-kind advertising from the Google AdWords search engine marketing program. With it, your Food Bank can advertise on Google results pages for free, in response to relevant searches and key words. Done right — that is, the way TrueSense does it — that can help you begin a conversation with potential new donors, attract them to your website, and get them involved ending hunger in your community!
Interested? Let’s talk!
With over 50 years of client-serving experience and a specialized Food Bank fundraising team within our agency, we know how to help you reach your organization’s long-term goals. Whether you’re looking for an efficient, peer-based cooperative fundraising program or a highly individualized donor marketing program, reaching your objectives begins with talking to us today.