Food Bank Donor Research

Meet the Donors Who Fight Hunger

Who are food bank donors, and why do they give? We explored what moves them to donate, how they choose which organization to give to, what inspires them to give more, the channels they use, demographic information, and more.

You’ll feel like you’re sitting right in the middle of a focus group, learning from hundreds of food bank donors.

You’ll also discover:

  • Who is today’s food bank donor?
  • What motivates food bank donors to give?
  • How do food bank donors prefer to give?
  • What are the attributes of fundraising appeals that generate the best response?
  • Plus strategic and tactical recommendations!

Get your copy of “Who Feeds the Hungry?” and find out how to communicate with food bank supporters more effectively.


Complete the form below and we’ll email you the donor research.