Mid-level donor programs are a hot topic in the fundraising industry. How do you properly cultivate these donors who don’t quite fit in a traditional direct-response fundraising program or a major gift officer portfolio?
Years of testing have shown that listening to what mid-level donors want is the key to building a successful mid-level program. We’ve learned that mid-level donors want to be heard, that they want to know their gifts make a difference, and that they want to be able to continue to make gifts that have an impact.
For more information on our specialized mid-level donor program management, check out these recent blogs posts: