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A Strategy Targeting Mid-Level Donors

Mid-level donor programs are a hot topic in the fundraising industry. How do you properly cultivate these donors who don’t quite fit in a traditional direct-response fundraising program or a major gift officer portfolio?

Years of testing have shown that listening to what mid-level donors want is the key to building a successful mid-level program. We’ve learned that mid-level donors want to be heard, that they want to know their gifts make a difference, and that they want to be able to continue to make gifts that have an impact.

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Here's what works:

  • Stewardship and cultivation. Stewardship alone will not increase net revenues or move your mid-level donors toward transformational gifts. Our experienced strategists understand when and how your mid-level donors need continued cultivation.
  • Integrated data. Your mid-level donor data must “talk” to your full donor data file. Our database solution is designed to fully integrate with yours.
  • Relationship building. It’s all about getting to know your high value donors, and why they love giving to your mission. Our fundraising representatives are trained in “white-glove” telephone relationship building.
  • Measuring success. Simple data points like recency, frequency, and monetary value alone do not reflect true success. Our program reporting focuses on measuring upward mobility, as well as campaign performance.
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Ready to Take Your Mid-Level Program to the Next Level?

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