Meeting Needs and Transforming Lives

Heroic hearts can help the homeless. You’re driven by a desire to help others. To fix the system. To care for the less fortunate. So are your donors. Our research and strategy combined with your donors’ heroic hearts can transform lives.


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Rescue Mission Donors

Learn what motivates your donors to give in this special research report: What We Learned from Listening to Rescue Mission Donors.

Engaging Your
Mid-Level Donors

Learn how to single out, engage, and cultivate your most important audience segment — mid-level donors.

Powerful Storytelling

Learn how to tell your clients’ stories in a way that’s memorable, moving, and powerfully motivating to donors.

“On our first site visit, we walked into the room and saw 13 people present — I felt instant value in our decision. There were never fewer than 10 people in the room, and they were fully engaged throughout the day. They made us feel like we were their only client. The whole team really listened and wanted to learn about our culture and our programs. The pace of change, introduction of new ideas, and future strategies were brilliant and fit with who we are and where we need to go.

We are off to a great start. We are very pleased.”

Paul Spence
Vice President of Development, City Gospel Mission

“Launching our direct response program was an essential part of our larger fundraising plan. Our gross revenue from this program more than doubled in just 4 years — allowing us to invest even more to find new donors. And the program has improved the visibility we have with our existing donors, so we can better tell the story of the impact for good they make in our community. We’re excited about continuing this growth with TrueSense Marketing as our partner.”

Cindy Funkhouser
President & CEO, Sulzbacher Center

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