How a Food Bank Shifted Donor Communications After Hurricane Helene

Challenge

A food bank serving Georgia and South Carolina needed to quickly shift its priorities and communications after Hurricane Helene impacted its communities.

Solution

TrueSense Marketing helped the food bank pivot from its pre-planned and approved digital assets to develop a new, responsive campaign focused on the immediate and long-term impacts of Hurricane Helene.

This included using an email design template that allowed us to easily insert real-time updates — such as the number of meals and units of water distributed to date — right before deployment. The campaign also emphasized the power of neighbors helping neighbors, while also reminding recipients that the food bank was there for them, too, if they needed support.

Results

Community response was overwhelmingly positive. Donors and local constituents shared messages of appreciation for the timely, thoughtful communication and the opportunity to contribute meaningfully.

Financially, the hurricane relief campaign exceeded expectations, raising more than twice as much revenue as the original campaign had been projected to raise during that period.