How Reimagining Donation Vouchers Increased Fundraising Effectiveness for a Human Services Nonprofit

Challenge

A human services nonprofit struggled with traditional fixed gift arrays that created barriers to donor giving. Predetermined donation amounts often misaligned with donors’ giving capacities, potentially causing them to opt out of contributing.

Solution

TrueSense Marketing tested an innovative, four-voucher design that isolated the open-ask option on a separate voucher. This approach simplified decision-making, enhanced the visibility of the open-ask option, and reduced donor confusion. The new design offered donors more flexibility in choosing their contribution amount while maintaining a clear and intuitive donation process.

Results

This redesigned voucher system delivered significant improvements. The organization experienced a 6% increase in income per name and a 3% boost in response rate. By providing donors with more choice and a clearer donation pathway, the nonprofit successfully optimized its fundraising strategy.