Quick Byte Webinars from TrueSense

Don’t Outsource Empathy: The Role of Generative AI in Fundraising

Recorded March 12, 2026.

Generative AI is everywhere — but in fundraising, trust is everything.

This session explores how to use AI as a smart creative assistant while keeping storytelling, creative strategy, and donor relationships firmly in human hands. Learn practical ways to boost efficiency in copy and design without sacrificing authenticity or ethics.

2025 Q4 Results and How to Ensure Success This Year-End

Recorded February 19, 2026

What are the factors that led to success — or failure — in December 2025? And more importantly, what can you do about it for year-end 2026?

Join TrueSense Marketing strategy pros for this Quick Byte webinar where you’ll learn:

• Tried-and-true best practices to keep in your toolbox.
•  New fundraising strategies we executed in Q4 2025, and how they worked out.
• How we're preparing for December 2026 now.
• What not to do in today's nuanced fundraising climate.

Rethinking Donor Value: Insights That May Change the Way You Fundraise

Recorded January 27, 2026

In this session, we take a clear-eyed look at 5 years of donor and revenue data to challenge some of the most common assumptions in nonprofit fundraising. You will see where instinct often leads teams astray and how evidence points to smarter ways to build durable donor value. This presentation reframes how nonprofits should think about donor potential, upgrade strategies, and the behaviors that truly drive results.

Join us for this 30-minute Quick Byte webinar to learn:

• Why multichannel donors appear more valuable and what actually explains their performance
• What donor data reveals about low-dollar giving and the limits of upgrade potential
• Why giving frequency matters more than gift size in building donor value over time
• How reinforcing repeat giving behavior outperforms channel switching and aggressive upgrade tactics

Whether you rely on long-held fundraising rules or want stronger proof behind your decisions, this session will help you align strategy with what the data clearly shows.

Is Your Board on Board? Strengthening Fundraising Through Better Board Alignment

Recorded September 30, 2025

The speaking panel brings together three nonprofit leaders who have served as both senior fundraising executives and as executive board members. Together, they’ll discuss how development teams can activate their executive boards to support stronger fundraising outcomes, make smarter investment decisions, and better understand the long-term value of donors.

Join this 30-minute Quick Byte webinar to discover:

• How boards can weigh short-term ROI against long-term donor value
• Ways to justify acquisition investments that don’t break even right away
• Effective methods for framing lifetime donor value in board discussions
• The board’s role in balancing risk with investment in new strategies
• How to evaluate whether fundraising dollars are invested wisely
• What information builds confidence to approve acquisition and testing budgets
• Common misconceptions boards hold about fundraising and how staff can address them
• How boards can balance fiduciary responsibility with bold fundraising investments
• Practical advice for development teams that want to foster more support from their boards

Attendees will also help shape the conversation by voting on the questions addressed by the panel.

Accessibility by Design: Breaking Barriers by Crafting Inclusive Donor Experiences

Recorded September 9, 2025

Did you know that according to the World Health Organization, more than 285 million people worldwide live with visual impairments, and 15% of the global population lives with some form of disability? Among them, a substantial portion rely on adaptive technology — including screen readers, voice assistants, and accessible software — to navigate the digital landscape and open doors to the online world.

But what are nonprofit organizations and agencies doing to ensure an accessible donor experience?

Crafting donor experiences that consider this population is not just a matter of social responsibility — it's a strategic necessity for the success of nonprofits and their fundraising campaigns. By adopting inclusive design principles, you'll ensure that no one is left behind, and everyone has the opportunity to connect with your cause. What sets your campaigns apart is not just what you’re raising funds for, but how you’re doing it.

Sign up now to learn:

• Why accessibility is more than just a compliance issue
• The best practices of inclusive design principles
• Ideas to create digital experiences that are inviting and empowering for all audiences
• Ways to improve donor and user experience with readily available accessibility features
• Where to start evaluating your existing digital experiences, content, and campaigns to create more accessible ones for the future
• And more!

Digital Fundraising Best Practices: Let’s Get Social

Recorded September 18, 2025

In this session, we’ll take a deep dive into the data surrounding today’s social media trends. We’ll discuss social best practices and share practical recommendations that you can implement at your nonprofit right away.

Join us for this 30-minute Quick Byte webinar to learn:

• How to use this channel to create two-way conversations with your donors
• The different roles and outcomes of paid versus organic social, and why you need both
• Metrics that matter in measuring social media ROI
• What’s next in social media fundraising and what those trendlines mean for your nonprofit moving forward
• And more!

Whether you’re still having the intern manage your social channels or are looking to further optimize a robust strategy, this webinar is for you.

How to use AI + Machine Learning to Drastically Improve Your Fundraising Email Outcomes

Recorded September 4, 2025

Picture this: You’re working on an email appeal for your nonprofit. The CTA is motivating. The subject line is clever. The visuals are seamless. The list selects? Just send it to the full file.

*Whomp whomp*

The email recipient list strategy at most nonprofits boils down to whether the donor or prospect has opted–in to receiving emails. But that isn’t enough to give the donor a personalized experience and supercharge your results.

Join this 30-minute Quick Byte webinar to discover:

• How robust analytics* can help you get to know your donors better and target the right recipients with your email campaigns
• The people who are not giving (yet), but paying attention to your brand
• The list selects for emails that actually support your direct mail campaigns
• Triggers that you can move a communication from printed to digital (e.g., newsletters and stewardship pieces) to save money
• When to remove someone from your email communications
• And more!

*TrueSense uses a proprietary analytics tool called GPS (Giving Potential Score) to identify the best prospects to receive each fundraising appeal via any channel. This webinar will use case study information from campaigns that used GPS. However, the best practices shared will apply whether you use GPS or another model, or create your lists manually.

Beyond Pressing Send: Lessons from Top Nonprofit Texting Programs

Recorded April 30, 2025

Text messaging programs can be a wonderful way to deepen relationships with donors. As this personalized channel grows in popularity, we’ve learned a lot about what works, and what doesn’t. If you’re ready to fine-tune (or start!) a text messaging initiative at your nonprofit, this webinar is for you.

Join texting strategy pros from TrueSense and Prompt.io for this Quick Byte webinar where you’ll learn:

• Tips to grow your audience
• How to balance your content to delight, inform, and convert
• Winning text messaging strategies from top nonprofits
• And more!

Using Brand Tracking to Identify Opportunities and Challenges in Fundraising

Recorded April 24, 2025

There's a direct correlation between your brand's reputation and your fundraising outcomes. This year, we've launched a national brandtracking initiative to uncover insights into the donor journey (including what people think about our clients before they even make a gift!).

During this Quick Byte webinar, we'll explore what prospects and donors believe about the Humane World for Animals, and how that nonprofit's brand stacks up against four other popular nonprofits. If you're interested in learning more about donor perceptions up and down the funnel, this webinar is for you.

Connecting Through Culture: How to Reach and Inspire Hispanic Donors

Recorded April 17, 2025

Ready to unlock the full potential of Hispanic donors in your fundraising campaigns?

During this Quick Byte webinar, you’ll gain a deeper understanding of the Hispanic audience— its culture and values, and what motivates this donor group to support nonprofits like The Salvation Army. We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.

Whether you're new to this audience or looking to refine your approach, you’ll leave with actionable insights and tested strategies to better connect, inspire, and engage this essential donor group.

How to Launch Your Nonprofit’s Text Messaging Fundraising Program

Recorded October 24. 2024

Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!

Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.

This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:

• SMS vs MMS, and how to pick a plan that’s right for you
• Approaches to encourage affirmative opt-in
• Creating a communication plan that delights your supporters
• And more!