Fast Facts and Fundraising in 30 minutes or less
Quick Byte Webinars from TrueSense
As a nonprofit pro, keeping up with the latest industry trends and best practices is just one of the many things on your to-do list. We wanted to make it easy for you to carve out time for yourself. Your friends at TrueSense Marketing are delivering fresh fundraising facts fast.
Grab a Quick ByteOur nonprofit experts are portioning up their most actionable insights into an à la carte webinar series. Make yourself a snack, grab your favorite beverage, and in 30 minutes or less you’ll uncover new ways to grow your fundraising program and build strong donor relationships. But don't take our word for it, here's what our attendees had to say:
Grab a Quick Byte
This menu includes both live and on-demand events.
-
LIVE! How to use AI + Machine Learning to Drastically Improve Your Fundraising Email Outcomes
How to use AI + Machine Learning to Drastically Improve Your Fundraising Email Outcomes
September 4, 2025 at 1 pm
Picture this: You’re working on an email appeal for your nonprofit. The CTA is motivating. The subject line is clever. The visuals are seamless. The list selects? Just send it to the full file.
*Whomp whomp*
The email recipient list strategy at most nonprofits boils down to whether the donor or prospect has opted–in to receiving emails. But in 2025, that isn’t enough to give the donor a personalized experience and supercharge your results.
Join this 30-minute Quick Byte webinar to discover:
- How robust analytics* can help you get to know your donors better and target the right recipients with your email campaigns
- The people who are not giving (yet), but paying attention to your brand
- The list selects for emails that actually support your direct mail campaigns
- Triggers that you can move a communication from printed to digital (e.g., newsletters and stewardship pieces) to save money
- When to remove someone from your email communications
- And more!
*TrueSense uses a proprietary analytics tool called GPS (Giving Potential Score) to identify the best prospects to receive each fundraising appeal via any channel. This webinar will use case study information from campaigns that used GPS. However, the best practices shared will apply whether you use GPS or another model, or create your lists manually.
-
LIVE! Accessibility by Design: Breaking Barriers by Crafting Inclusive Donor Experiences
Accessibility by Design: Breaking Barriers by Crafting Inclusive Donor Experiences
September 9, 2025 at 1 pm
Did you know that according to the World Health Organization, more than 285 million people worldwide live with visual impairments, and 15% of the global population lives with some form of disability? Among them, a substantial portion rely on adaptive technology — including screen readers, voice assistants, and accessible software — to navigate the digital landscape and open doors to the online world.
But what are nonprofit organizations and agencies doing to ensure an accessible donor experience?
Crafting donor experiences that consider this population is not just a matter of social responsibility — it's a strategic necessity for the success of nonprofits and their fundraising campaigns. By adopting inclusive design principles, you'll ensure that no one is left behind, and everyone has the opportunity to connect with your cause. What sets your campaigns apart is not just what you’re raising funds for, but how you’re doing it.
Sign up now to learn:
- Why accessibility is more than just a compliance issue
- The best practices of inclusive design principles
- Ideas to create digital experiences that are inviting and empowering for all audiences
- Ways to improve donor and user experience with readily available accessibility features
- Where to start evaluating your existing digital experiences, content, and campaigns to create more accessible ones for the future
- And more!
-
LIVE! Digital Fundraising Best Practices: Let’s Get Social
Digital Fundraising Best Practices: Let’s Get Social
September 18, 2025 at 1 pm
In this session, we’ll take a deep dive into the data surrounding today’s social media trends. We’ll discuss social best practices and share practical recommendations that you can implement at your nonprofit right away.
Join us for this 30-minute Quick Byte webinar to learn:
- How to use this channel to create two-way conversations with your donors
- The different roles and outcomes of paid versus organic social, and why you need both
- Metrics that matter in measuring social media ROI
- What’s next in social media fundraising and what those trendlines mean for your nonprofit moving forward
- And more!
Whether you’re still having the intern manage your social channels or are looking to further optimize a robust strategy, this webinar is for you.
-
LIVE! Is Your Board on Board? Strengthening Fundraising Through Better Board Alignment
Is Your Board on Board? Strengthening Fundraising Through Better Board Alignment
September 30, 2025 at 1 pm
The speaking panel brings together three nonprofit leaders who have served as both senior fundraising executives and as executive board members. Together, they’ll discuss how development teams can activate their executive boards to support stronger fundraising outcomes, make smarter investment decisions, and better understand the long-term value of donors.
Join this 30-minute Quick Byte webinar to discover:
- How boards can weigh short-term ROI against long-term donor value
- Ways to justify acquisition investments that don’t break even right away
- Effective methods for framing lifetime donor value in board discussions
- The board’s role in balancing risk with investment in new strategies
- How to evaluate whether fundraising dollars are invested wisely
- What information builds confidence to approve acquisition and testing budgets
- Common misconceptions boards hold about fundraising and how staff can address them
- How boards can balance fiduciary responsibility with bold fundraising investments
- Practical advice for development teams that want to foster more support from their boards
Attendees will also help shape the conversation by voting on the questions addressed by the panel.
-
Beyond Pressing Send: Lessons from Top Nonprofit Texting Programs
Beyond Pressing Send: Lessons from Top Nonprofit Texting Programs
Recorded April 30, 2025
Text messaging programs can be a wonderful way to deepen relationships with donors. As this personalized channel grows in popularity, we’ve learned a lot about what works, and what doesn’t. If you’re ready to fine-tune (or start!) a text messaging initiative at your nonprofit, this webinar is for you.
Join texting strategy pros from TrueSense and Prompt.io for this Quick Byte webinar where you’ll learn:
- Tips to grow your audience
- How to balance your content to delight, inform, and convert
- Winning text messaging strategies from top nonprofits
- And more!
-
Are Mid-Level Donors Born to Give or Made to Give?
Are Mid-Level Donors Born to Give or Made to Give?
Recorded May 1, 2025
Join TrueSense Marketing strategy pros for this Quick Byte webinar to gain a greater understanding of your mid-level donors and unlock their natural generosity. We’ll challenge common misconceptions about this key donor segment, helping you ensure a lasting impact for your nonprofit.
Sign up now to learn:
- Strategies to go beyond wealth appends and ask arrays
- How to tap into what truly drives mid-level donors' generosity
- The keys to fostering ongoing support
- And more!
-
Using Brand Tracking to Identify Opportunities and Challenges in Fundraising
Using Brand Tracking to Identify Opportunities and Challenges in Fundraising
Recorded April 24, 2025
There's a direct correlation between your brand's reputation and your fundraising outcomes. This year, we've launched a national brandtracking initiative to uncover insights into the donor journey (including what people think about our clients before they even make a gift!).
During this Quick Byte webinar, we'll explore what prospects and donors believe about the Humane World for Animals, and how that nonprofit's brand stacks up against four other popular nonprofits. If you're interested in learning more about donor perceptions up and down the funnel, this webinar is for you.
-
Connecting Through Culture: How to Reach and Inspire Hispanic Donors
Connecting Through Culture: How to Reach and Inspire Hispanic Donors
Recorded April 17, 2025
Ready to unlock the full potential of Hispanic donors in your fundraising campaigns?
During this Quick Byte webinar, you’ll gain a deeper understanding of the Hispanic audience— its culture and values, and what motivates this donor group to support nonprofits like The Salvation Army. We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.
Whether you're new to this audience or looking to refine your approach, you’ll leave with actionable insights and tested strategies to better connect, inspire, and engage this essential donor group.
-
2024 Q4 Results and How to Ensure Success This Year-End
2024 Q4 Results and How to Ensure Success This Year-End
Recorded April 9, 2025
What are the factors that led to success — or failure — in December 2024? And more importantly, what can you do about it for year-end 2025?
Join TrueSense Marketing strategy pros for this Quick Byte webinar where you’ll learn:
- Tried-and-true best practices to keep in your toolbox.
- New fundraising strategies we executed in Q4 2024, and how they worked out.
- How we're preparing for December 2025 now.
- What not to do in today's nuanced fundraising climate.
-
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
Recorded October 24. 2024
Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!
Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.
This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:
- SMS vs MMS, and how to pick a plan that’s right for you
- Approaches to encourage affirmative opt-in
- Creating a communication plan that delights your supporters
- And more!
-
The Future of Fundraising at Human Services Organizations
The Future of Fundraising at Human Services Organizations
Recorded October 17, 2024
During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?
Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.
Join this Quick Byte webinar where you'll learn:
- What a Converge Ratio is and how this KPI plays into your nonprofit’s revenue predictability.
- Reasons to invest in viable, multichannel new donor acquisition.
- How to take advantage of the lapsed donor population in an economical way.
- How to create stronger revenue retention while you work toward a return to file growth.
-
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Recorded October 10, 2024
Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:
- Connected TV (CTV)
- Native Advertising
- Programmatic Audio
- Programmatic Out-of-Home (OOH)
- Performance Max
- Demand Gen
This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.
-
Digital Metrics and Donor Experience that Boost Online Donations
Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond
Recorded September 26, 2024
Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.
This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!
Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:
- How to identify key metrics that signal when you need to make changes to the donation form page or the communications that direct people to it, like emails or social media posts.
- Strategies to get more donors who visit your nonprofit's website to convert and actually make an online gift.
- Best practices for measuring ROI on integrated digital fundraising efforts.
-
What's Up With Donor Upgrading?
What's Up With Donor Upgrading
Recorded April 24, 2024
The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- How much upgrading actually happens on most files?
- What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
- What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
-
Ethical Storytelling in Fundraising
Ethical Storytelling in Fundraising
Recorded July 6, 2022
Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.
-
Acquiring High-Value Donors Through Direct Mail
Acquiring High-Value Donors Through Direct Mail
Recorded July 13, 2022
Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.
-
Donor Welcome Email Series: More Than Just Hello
Donor Welcome Email Series: More Than Just Hello
Recorded February 15, 2022
Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.
How to use AI + Machine Learning to Drastically Improve Your Fundraising Email Outcomes
September 4, 2025 at 1 pm
Picture this: You’re working on an email appeal for your nonprofit. The CTA is motivating. The subject line is clever. The visuals are seamless. The list selects? Just send it to the full file.
*Whomp whomp*
The email recipient list strategy at most nonprofits boils down to whether the donor or prospect has opted–in to receiving emails. But in 2025, that isn’t enough to give the donor a personalized experience and supercharge your results.
Join this 30-minute Quick Byte webinar to discover:
- How robust analytics* can help you get to know your donors better and target the right recipients with your email campaigns
- The people who are not giving (yet), but paying attention to your brand
- The list selects for emails that actually support your direct mail campaigns
- Triggers that you can move a communication from printed to digital (e.g., newsletters and stewardship pieces) to save money
- When to remove someone from your email communications
- And more!
*TrueSense uses a proprietary analytics tool called GPS (Giving Potential Score) to identify the best prospects to receive each fundraising appeal via any channel. This webinar will use case study information from campaigns that used GPS. However, the best practices shared will apply whether you use GPS or another model, or create your lists manually.
Accessibility by Design: Breaking Barriers by Crafting Inclusive Donor Experiences
September 9, 2025 at 1 pm
Did you know that according to the World Health Organization, more than 285 million people worldwide live with visual impairments, and 15% of the global population lives with some form of disability? Among them, a substantial portion rely on adaptive technology — including screen readers, voice assistants, and accessible software — to navigate the digital landscape and open doors to the online world.
But what are nonprofit organizations and agencies doing to ensure an accessible donor experience?
Crafting donor experiences that consider this population is not just a matter of social responsibility — it's a strategic necessity for the success of nonprofits and their fundraising campaigns. By adopting inclusive design principles, you'll ensure that no one is left behind, and everyone has the opportunity to connect with your cause. What sets your campaigns apart is not just what you’re raising funds for, but how you’re doing it.
Sign up now to learn:
- Why accessibility is more than just a compliance issue
- The best practices of inclusive design principles
- Ideas to create digital experiences that are inviting and empowering for all audiences
- Ways to improve donor and user experience with readily available accessibility features
- Where to start evaluating your existing digital experiences, content, and campaigns to create more accessible ones for the future
- And more!
Digital Fundraising Best Practices: Let’s Get Social
September 18, 2025 at 1 pm
In this session, we’ll take a deep dive into the data surrounding today’s social media trends. We’ll discuss social best practices and share practical recommendations that you can implement at your nonprofit right away.
Join us for this 30-minute Quick Byte webinar to learn:
- How to use this channel to create two-way conversations with your donors
- The different roles and outcomes of paid versus organic social, and why you need both
- Metrics that matter in measuring social media ROI
- What’s next in social media fundraising and what those trendlines mean for your nonprofit moving forward
- And more!
Whether you’re still having the intern manage your social channels or are looking to further optimize a robust strategy, this webinar is for you.
Is Your Board on Board? Strengthening Fundraising Through Better Board Alignment
September 30, 2025 at 1 pm
The speaking panel brings together three nonprofit leaders who have served as both senior fundraising executives and as executive board members. Together, they’ll discuss how development teams can activate their executive boards to support stronger fundraising outcomes, make smarter investment decisions, and better understand the long-term value of donors.
Join this 30-minute Quick Byte webinar to discover:
- How boards can weigh short-term ROI against long-term donor value
- Ways to justify acquisition investments that don’t break even right away
- Effective methods for framing lifetime donor value in board discussions
- The board’s role in balancing risk with investment in new strategies
- How to evaluate whether fundraising dollars are invested wisely
- What information builds confidence to approve acquisition and testing budgets
- Common misconceptions boards hold about fundraising and how staff can address them
- How boards can balance fiduciary responsibility with bold fundraising investments
- Practical advice for development teams that want to foster more support from their boards
Attendees will also help shape the conversation by voting on the questions addressed by the panel.
Beyond Pressing Send: Lessons from Top Nonprofit Texting Programs
Recorded April 30, 2025
Text messaging programs can be a wonderful way to deepen relationships with donors. As this personalized channel grows in popularity, we’ve learned a lot about what works, and what doesn’t. If you’re ready to fine-tune (or start!) a text messaging initiative at your nonprofit, this webinar is for you.
Join texting strategy pros from TrueSense and Prompt.io for this Quick Byte webinar where you’ll learn:
- Tips to grow your audience
- How to balance your content to delight, inform, and convert
- Winning text messaging strategies from top nonprofits
- And more!
Are Mid-Level Donors Born to Give or Made to Give?
Recorded May 1, 2025
Join TrueSense Marketing strategy pros for this Quick Byte webinar to gain a greater understanding of your mid-level donors and unlock their natural generosity. We’ll challenge common misconceptions about this key donor segment, helping you ensure a lasting impact for your nonprofit.
Sign up now to learn:
- Strategies to go beyond wealth appends and ask arrays
- How to tap into what truly drives mid-level donors' generosity
- The keys to fostering ongoing support
- And more!
Using Brand Tracking to Identify Opportunities and Challenges in Fundraising
Recorded April 24, 2025
There's a direct correlation between your brand's reputation and your fundraising outcomes. This year, we've launched a national brandtracking initiative to uncover insights into the donor journey (including what people think about our clients before they even make a gift!).
During this Quick Byte webinar, we'll explore what prospects and donors believe about the Humane World for Animals, and how that nonprofit's brand stacks up against four other popular nonprofits. If you're interested in learning more about donor perceptions up and down the funnel, this webinar is for you.
Connecting Through Culture: How to Reach and Inspire Hispanic Donors
Recorded April 17, 2025
Ready to unlock the full potential of Hispanic donors in your fundraising campaigns?
During this Quick Byte webinar, you’ll gain a deeper understanding of the Hispanic audience— its culture and values, and what motivates this donor group to support nonprofits like The Salvation Army. We’ll then walk through a data-driven direct mail creative testing strategy designed specifically for Hispanic donors. Discover what resonated, what missed the mark, and the results that followed.
Whether you're new to this audience or looking to refine your approach, you’ll leave with actionable insights and tested strategies to better connect, inspire, and engage this essential donor group.
2024 Q4 Results and How to Ensure Success This Year-End
Recorded April 9, 2025
What are the factors that led to success — or failure — in December 2024? And more importantly, what can you do about it for year-end 2025?
Join TrueSense Marketing strategy pros for this Quick Byte webinar where you’ll learn:
- Tried-and-true best practices to keep in your toolbox.
- New fundraising strategies we executed in Q4 2024, and how they worked out.
- How we're preparing for December 2025 now.
- What not to do in today's nuanced fundraising climate.
How to Launch Your Nonprofit’s Text Messaging Fundraising Program
Recorded October 24. 2024
Interested in starting a mobile messaging program, but not sure how to get started? This webinar is for you!
Unfortunately, most people are all too familiar with what NOT to do with their text message programs. Right now, nearly everyone is experiencing a tidal wave of notifications in the run-up to this year’s election — some we’ve asked for, but many we’ve not.
This Quick Byte webinar will discuss ways to use this channel to connect with your supporters in a positive, meaningful way. We’ll cover some tips for launching a text message program, including:
- SMS vs MMS, and how to pick a plan that’s right for you
- Approaches to encourage affirmative opt-in
- Creating a communication plan that delights your supporters
- And more!
The Future of Fundraising at Human Services Organizations
Recorded October 17, 2024
During COVID, food banks and other human services organizations were the recipients of unprecedented generosity. Today, nonprofit leaders may be discouraged as their donor files shrink year over year as the COVID donors lapse. When and how can an organization plan for a return to growth?
Don’t be discouraged! All you need is the right data — and a guide to help you analyze it — to take the next best steps for your fundraising programs to achieve long-term file and revenue sustainability.
Join this Quick Byte webinar where you'll learn:
- What a Converge Ratio is and how this KPI plays into your nonprofit’s revenue predictability.
- Reasons to invest in viable, multichannel new donor acquisition.
- How to take advantage of the lapsed donor population in an economical way.
- How to create stronger revenue retention while you work toward a return to file growth.
How Forward-Thinking Nonprofits Maximize Today’s Newest Media Channels
Recorded October 10, 2024
Discover how your nonprofit organization can leverage cutting-edge media channels to amplify your reach and engagement. We'll discuss:
- Connected TV (CTV)
- Native Advertising
- Programmatic Audio
- Programmatic Out-of-Home (OOH)
- Performance Max
- Demand Gen
This Quick Byte webinar will explore the integration of traditional digital channels with dynamic and responsive creative strategies, showcasing compelling case studies from TrueSense Marketing's successful nonprofit client campaigns. Learn how to navigate and implement these innovative platforms to drive your mission forward and achieve greater impact.
Digital Metrics and Donor Experience in Animal Welfare Fundraising and Beyond
Recorded September 26, 2024
Join Salvatore Salpietro, Fundraise Up's Chief Community Officer and Asia Wild Board Member, along with Joe Frye, Integrated Strategy Director at TrueSense Marketing, for an insightful webinar on optimizing digital fundraising. Discover the strategies that have propelled organizations like Animal Haven, Asia Wild, and Red Rover to boost online donations through their website giving pages.
This 30-minute session covers essential metrics and tips for enhancing donor conversion and maximizing ROI, and is followed by a Q&A to address your specific questions. Don’t miss this chance to elevate your nonprofit’s online fundraising!
Join TrueSense and Fundraise Up donor marketing pros for this Quick Byte webinar where you'll learn:
- How to identify key metrics that signal when you need to make changes to the donation form page or the communications that direct people to it, like emails or social media posts.
- Strategies to get more donors who visit your nonprofit's website to convert and actually make an online gift.
- Best practices for measuring ROI on integrated digital fundraising efforts.
What's Up With Donor Upgrading
Recorded April 24, 2024
The old industry notion of acquiring low-value donors and turning them into high-value donors is put to the test when we examine data spanning dozens of nonprofit organizations to see what really happens over the course of a decade of giving.
Join TrueSense donor marketing pros for this Quick Byte webinar where you'll learn:
- How much upgrading actually happens on most files?
- What are the odds of donors acquired below $50 ever giving at $500+ levels of support?
- What is now critical to long-term value (LTV): upgrading gift amount or gift frequency?
Can’t attend live? You’ll still want to register. The recording will be delivered straight to your inbox after the live event concludes.
Ethical Storytelling in Fundraising
Recorded July 6, 2022
Need. Impact. Relevance. Authenticity. Urgency. For decades, these powerful tools have been used for compelling philanthropic storytelling. Today, with heightened awareness and sensitivity to both the diverse communities they serve and the diverse donors who support them, nonprofits must approach fundraising creative with a new method to these proven creative tools.
Acquiring High-Value Donors Through Direct Mail
Recorded July 13, 2022
Many fundraising leaders have been conditioned to think that direct mail is not the channel for high-value donor acquisition, but it can be! Tune into this Quick Byte webinar hosted by pros from TrueSense and Adstra to learn how you can acquire higher-value direct-mail donors with a few tweaks to your existing direct mail acquisition program.
Donor Welcome Email Series: More Than Just Hello
Recorded February 15, 2022
Create a smooth transition from acquisition to retention with a donor welcome email series. This automated sequence of emails stewards your new supporters by delivering the relevant content and information on a timely basis. Digital marketing experts Samantha Jasnos and Elyse Haines will share everything you need to know to create a successful new donor email welcome series that retains your donors and keeps them on fire for your mission.
Have a question for our
Quick Byte presenters?
Let us know by filling out the form and we’ll be sure to answer your query during a live event.
Let's Get Started
Are you ready to set your full-circle fundraising program in motion? We're here to support and guide you every step of the way.