TrueSense Blog
Donor Insights
How Predictive Modeling Helps Nonprofits Find Their Best Donors
3 min read
At a minimum, your donor file includes donor names, gift amounts, and dates. You know who gave last year. You know who gave five years ago. But here’s the question that...
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Animal Care
The Power of Text Messaging for Animal Care Fundraising
4 min read
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Animal Care
Is Your Board Raising Eyebrows? Lean on Your Fundraising Partner to Raise Confidence
4 min read
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Donor Insights
How TrueSense’s Direct Mail Segmentation Works
5 min read
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Data Hygiene
Data Hygiene Basics for Nonprofits
7 min read
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Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
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Direct Mail
Direct Mail Is Not Dying
6 min read
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Donor Insights
The Value of Customized Recommendations
3 min read
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Actionable Fundraising Advice