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RMHC® Chapters
Donor Research

Meet the Donors Who Help Sick Kids and Their Families

They’re empathetic. Pragmatic. They believe love and care are as vital as medicine. And they want to make a difference.

We surveyed hundreds of RMHC Chapters donors and donor prospects to find out what moves them to give and why. We also identified five types of RMHC Chapters donors — and how their giving habits can inform your fundraising strategy. Now, all our research is available to you.

With it, you’ll gain valuable insights into your donors and discover:

  • How do your donors prefer to give?
  • What do donors think is the largest area of need in their community?
  • What motivates prospects to give?
  • Who are your donor personas?
  • Plus strategic and tactical recommendations!

Get “Who Are the Heroes That Help Sick Kids and Their Families?” and find out how to communicate with your Chapter’s donors more effectively.

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