Direct-mail fundraising can help you reach and exceed your Ronald McDonald House Charities^® Chapter’s donor marketing objectives.

TrueSense Marketing has a half century of partnership with worthy nonprofits like yours. In fact, we currently partner with over 60 Ronald McDonald House Charities Chapters on their donor acquisition and retention programs. Some RMHC Chapters who started acquiring donors via direct mail with us over just the past 5 –10 years have already generated more than $1 million in donations from individual supporters. These direct-mail programs can be scaled to work for Chapters in small and large metropolitan markets. 

While a lot has changed over the decades, our heart is just the same: a family-owned team of nonprofit marketing experts who love nothing more than helping organizations like yours make the world a better place by growing strong donor relationships. This is the goal that everything builds toward — using multichannel, integrated fundraising to maximize your donors’ long-term value and increase your revenue through:

• Donor acquisition and retention
• Sustainer and monthly giving programs
• Mid-level donor cultivation
• Major and planned gift lead generation

You can win more broad-based support by connecting with your donors in all media — from direct mail, to email, to social media, to telephone, and more. Together, we’ll find the unique mix your donors respond to best, informed by an understanding of your donors’ personal values, aspirations, and motivations for giving.

There are individuals in your community who would want to partner with you in keeping families together during their child’s medical treatment. We know lack of budget prevents many Ronald McDonald House Charities Chapters from starting new fundraising initiatives like direct mail. That’s why we custom-build cost deferred payment terms for RMHCs so you do not have to pay a dime in out-of-pocket expenses. We shoulder all costs for campaigns, and as the gifts roll in, you pay in easy installments that never exceed what you receive.

While our multichannel fundraising strategies focus on the donor, our fundraising campaign planning focuses on you. We’re a direct-response marketing agency serving only nonprofit clients, and we know that reaching your revenue goals means more families will be able to stay near their hospitalized children. Nothing excites us more than embracing your vision and working together to turn it into a reality. Reaching your donor marketing objectives begins with talking to us today.

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