Fundraising for The Salvation Army

Strategic, full-circle fundraising solutions to help you reach and exceed your donor marketing objectives.

TrueSense Marketing has a 60-plus–year partnership raising funds for The Salvation Army. But we’re more than just a longtime fundraising partner. We’ve rung for Red Kettles and celebrated grand openings, and some of our staff are former Salvation Army employees.

Back in the 1960s, what is now TrueSense started in the Busheé family basement by sorting, stuffing, and mailing fundraising letters for The Salvation Army. Today, our operation is considerably larger, but our heart is still the same: a family-owned team of nonprofit marketing experts who love nothing more than helping The Salvation Army make the world a better place.

As direct-response fundraising has expanded over the decades, so have we. We work with The Salvation Army Divisions and Corps across the nation to grow strong donor relationships through all fundraising channels: from direct mail, to email, to social media, to telephone, and more.

This is the goal toward which everything builds: using an integrated fundraising approach, predictive analytics, AI, and other innovative solutions to maximize your donors’ long-term value and increase your revenue. We do this through:

• Donor acquisition and retention
• Sustainer and monthly giving programs
• Mid-level donor cultivation
• Major and planned-gift lead generation
• Lapsed-donor reactivation
• Donor upgrade strategies
• Multichannel campaign optimization
• Data-driven segmentation and targeting
• Personalized donor journeys
• Year-end and seasonal campaign planning

Over the years, we’ve learned that not all donors are the same: They have a variety of motivations that inspire them to partner with you. To help you understand your donors’ motivations, we’ve commissioned market research about the donors who support The Salvation Army.

Together, we’ll find the unique mix that your donors respond to best, informed by an understanding of your donors’ personal values, aspirations, and motivations for giving.

Although our strategic, comprehensive fundraising solutions focus on the donor, our fundraising campaign planning focuses on you. Nothing excites us more than embracing your vision and helping to turn it into reality.