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More from the TrueSense Blog

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Fundraising Creative

    The Space Between: A Fundraiser’s Guide to Designing With White Space

    3 min read | 08/30/21
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    The Salvation Army

    How to Strengthen Relationships With Bread and Butter Donors

    3 min read | 08/11/21
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    Fundraising Best Practices

    Three Mistakes Development Departments Make and How to Avoid Them

    3 min read | 08/09/21
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    Fundraising Creative

    Emojis in Donor Marketing? 🧐 Know the Pros 👍 and Cons 👎

    3 min read | 07/15/21
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    Fundraising Analytics

    Overheard at the Family Picnic

    4 min read | 07/13/21
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    Donor Retention

    Thank You for Your Grace! 4 Tips to Ensure Lasting Donor Relationships

    5 min read | 06/29/21
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    Digital Fundraising

    How, Where, and Why Mid-Level Donors Support The Salvation Army

    13 min read | 06/24/21
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    Field Notes

    Salvation Army Officer Survey Responses

    5 min read | 06/18/21
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    Fundraising Analytics

    Finding Big Hearts in Big Data

    3 min read | 06/17/21
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