Helping Local Food Banks and Meals on Wheels Secure Funding When It’s Needed Most

By: TrueSense Food Banks Team

Across the United States, food insecurity is rising at an alarming pace. Food banks and Meals on Wheels are facing surging demand, rising costs, and reduced government support. Nonprofit leaders are being asked to do more with less, just when their communities need them most.

At TrueSense Marketing, we believe no one should go hungry. That’s why we’re deploying an initiative called Chip In, Chip Away at Hunger on July 10, 2025, to support local food banks and Meals on Wheels programs across the country. This effort empowers people and communities to come together in meaningful action, providing immediate support for hunger relief at the local level.

Why Food Banks and Meals on Wheels Are Facing a Crisis

Community food providers are often the last line of defense for neighbors in crisis, and they provide more than just groceries: They offer stability, dignity, and hope. But today, many food programs operate under intense pressure. Several factors have contributed to this growing crisis:

Record food insecurity: Recent data shows that millions of Americans are unsure where their next meal will come from. Neighbors who were already living paycheck to paycheck or on fixed incomes have seen food, rent, and utility costs skyrocket.

Reduced support: Pandemic-era benefits and emergency funding have expired or been scaled back, leaving food-security organizations without the same level of public support they relied on during previous years.

Rising operational costs: Inflation has made it more expensive to purchase food, transport goods, and run daily operations. Even the cost of essential supplies such as boxes, fuel, and refrigeration has increased significantly.

This “perfect storm” means these organizations need help right now. And they need it from donors who believe in the power of local solutions.

Why Local Giving Matters

When you give locally, your impact is immediate and personal. You’re not just donating to an organization — you’re helping your neighbors. You’re filling shelves at the food bank down the street. You’re making sure a child in your town doesn’t go to bed hungry. You’re ensuring that a senior has the nutritionally tailored meal they need, along with a friendly visit and well check. And you’re supporting the volunteers and staff members who keep these essential food-relief programs running year-round.

Local food banks and Meals on Wheels know their communities best. They understand where the gaps are. They can respond quickly to needs as they arise.

Introducing #ChipInChipAway

Chip In, Chip Away at Hunger is more than a fundraising campaign: It’s a nationwide call to action. On July 10, 2025, individuals, companies, and communities across the country will come together to support their local community food programs.

This day is designed to:

Drive awareness about the hunger crisis happening in every state, city, and town.

Encourage donations that directly support local food programs.

Foster community engagement by inviting people to share, volunteer, and advocate for lasting solutions.

By focusing on one powerful day, we aim to create momentum and rally support at a critical time of year, when giving often slows but need continues to rise.

How TrueSense Supports Food-Relief Organizations

At TrueSense Marketing, we’ve partnered with nonprofit organizations for decades to help them secure the resources they need to fulfill their missions. We know that fundraising is not just about raising money — it’s about building trust, telling the right story, and engaging supporters in ways that feel personal and relevant.

Our work with community food programs has given us a front-row seat to the challenges these organizations face. We’ve helped launch donor acquisition campaigns, build monthly giving programs, and develop messaging that cuts through the noise. With Chip In, Chip Away at Hunger, we’re using our experience to amplify a cause that matters deeply to us and to our clients.

We’re also inviting our staff, partners, and networks to participate because we believe that lasting change starts with collective action.

How You Can Get Involved

Whether you’re an individual, a business, or a nonprofit, there’s a role for you in Chip In, Chip Away at Hunger. Here’s how to take part:

Donate to Your Local Community Food Program

Visit your local community food program’s website or social media channels on July 10 to make a gift. Even a small donation can make a big difference. Many organizations can stretch every dollar to provide multiple meals for people who need them.
Spread the Word

Use your voice to raise awareness. Share a message on social media using the hashtag #ChipInChipAway. Tell your friends and family why you support your local food bank, and encourage them to do the same.
Organize a Giving Challenge

If you’re part of a company, community group, or faith organization, consider organizing a giving challenge or match. Encourage your network to give on July 10 to amplify your collective impact.
Volunteer Your Time

Many nonprofits rely on volunteers to sort, pack, and distribute food. Reach out to ask how you can help.

Let’s Chip In, Chip Away at Hunger Together

Hunger is a solvable problem. But it takes all of us working together, supporting one another, and showing up for our communities in moments that matter. We hope you’ll join us on July 10. Together, we can chip in and chip away at hunger.

Looking for a participating nonprofit that needs your contributions and support?