Donor Retention
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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Donor Acquisition
The Importance of Lapsed Donor Reactivation
6 min read
| 11/03/17
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Donor Retention
Your Direct-Response Fundraising Needs a Growth Plan
2 min read
| 05/10/17
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Donor Retention
Who Are Your Mid-Level Donors and How Should You Treat Them?
5 min read
| 05/05/17
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Donor Retention
9 Ways to Win Back Your Lapsed Donors
2 min read
| 03/26/17
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Donor Retention
How to Love Your Donors So Much They Keep Giving
2 min read
| 03/18/17
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Donor Retention
Why Donors Lapse, and 6 Ways to Increase Donor Retention
2 min read
| 03/16/17
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Fundraising Research
Get Inside Your Donors' Heads
1 min read
| 01/26/17
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Donor Acquisition
Resolutions Worth Keeping (and Repeating!)
2 min read
| 01/11/17
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Fundraising Offers
The Three Myths about Salvation Army Disaster Fundraising
1 min read
| 12/01/16
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Actionable Fundraising Advice