Strategy and Analytics
Hot Topics
TrueSense Marketing Celebrates Three Bronze Awards from DMFA
6 min read
TrueSense Marketing is thrilled to announce that three campaigns developed for our nonprofit partners earned Bronze awards in the Direct Marketing Fundraisers Association’s...
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Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
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Donor Insights
Why Providing Donors with More Opportunities to Give Will Pay Off This Summer
4 min read
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Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
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Donor Insights
What the 2026 M+R Benchmarks Reveal About Nonprofit Fundraising
13 min read
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Strategy and Analytics
Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy
7 min read
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Donor Insights
Rethinking What Makes a Donor Truly Valuable
6 min read
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Donor Insights
Using Social Proof to Boost Donor Engagement: Lessons from E-commerce
7 min read
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Donor Insights
Recognizing, Tracking, and Stewarding DAF Donors Effectively
8 min read
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Donor Insights
Optimizing Your Website for DAF Donations
6 min read
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Actionable Fundraising Advice