Strategy and Analytics
Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
Brand tracking provides insights into what motivates donors to support organizations. During the past year, TrueSense Marketing has tracked the Ronald McDonald House® brand...
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Donor Insights
5 Charitable Giving Trends to Watch in 2023
14 min read
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Donor Insights
“But My Donors are Different!” 3 Direct Response Donor Myths
4 min read
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Strategy and Analytics
When to Invest in a Fundraising Campaign Test? 3 Questions to Ask
6 min read
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Donor Insights
What Makes a Donor Decide “Today Is the Day to Give”?
6 min read
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Digital
Meta’s Political Season Restrictions: What They Mean to Your Nonprofit
3 min read
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Donor Insights
Double Response Rate by Identifying Donor Interest
5 min read
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Donor Insights
The ABCs of Cooperative Databases
4 min read
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Donor Insights
How to Find and Cultivate Major and Planned Giving Donors
6 min read
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Strategy and Analytics
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
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Actionable Fundraising Advice