Strategy and Analytics
Fundraising Resources
Brand Tracking Helps Nonprofits Grow Fundraising
10 min read
Nonprofits depend on donor support to fulfill their missions, but standing out and inspiring action from supporters takes more than just a worthy cause. Understanding how...
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Donor Insights
How to Find and Cultivate Major and Planned Giving Donors
6 min read
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Strategy and Analytics
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
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Direct Mail
Navigating the Stormy Supply Chain Seas
4 min read
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Multichannel
How Well Do You Devise and Assess Your Tests?
3 min read
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Donor Insights
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
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Multichannel
Finding Focus for the Next Fiscal Year
3 min read
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Donor Insights
Storytelling for Fundraisers: 5 Ways to Vary Your Stories
3 min read
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Direct Mail
Renting a List and Checking It Twice
3 min read
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Donor Insights
COVID-Acquired Holiday Donors: Lessons From International Relief
4 min read
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Actionable Fundraising Advice