Strategy and Analytics
Digital
Expanding Your Nonprofit’s Reach with Programmatic Digital Out-of-Home Advertising
8 min read
Innovative media channels such as programmatic advertising and digital out-of-home are the key to expanding a nonprofit’s reach and increasing donor engagement. These...
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Donor Insights
The ABCs of Cooperative Databases
4 min read
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Donor Insights
How to Find and Cultivate Major and Planned Giving Donors
6 min read
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Strategy and Analytics
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
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Direct Mail
Navigating the Stormy Supply Chain Seas
4 min read
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Multichannel
How Well Do You Devise and Assess Your Tests?
3 min read
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Donor Insights
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
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Multichannel
Finding Focus for the Next Fiscal Year
3 min read
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Donor Insights
Storytelling for Fundraisers: 5 Ways to Vary Your Stories
3 min read
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Direct Mail
Renting a List and Checking It Twice
3 min read
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Actionable Fundraising Advice