Strategy and Analytics
Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
Brand tracking provides insights into what motivates donors to support organizations. During the past year, TrueSense Marketing has tracked the Ronald McDonald House® brand...
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Donor Insights
The Value of Customized Recommendations
3 min read
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Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
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Donor Insights
The Predictive Power of the First Gift
4 min read
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Donor Insights
A Nonprofit’s Guide to the 2026 Charitable Giving Tax Changes
3 min read
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Donor Insights
Factoring Influenced Revenue into Your Nonprofit’s Investment Decisions
5 min read
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Multichannel
Strategies and Solidarity for Food Banks Navigating Uncertain Times
5 min read
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Multichannel
Strategies for Aligning Nonprofit Boards with Fundraising Goals
5 min read
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Donor Insights
Making the Most of Your Mid-Level Donor Program
15 min read
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Donor Insights
Where Nonprofits Can Find the Next Generation of Donors
8 min read
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Actionable Fundraising Advice