Strategy and Analytics
Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
Brand tracking provides insights into what motivates donors to support organizations. During the past year, TrueSense Marketing has tracked the Ronald McDonald House® brand...
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Strategy and Analytics
Six Takeaways from Fiscal Year End 2025 and How to Prepare for 2026
6 min read
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Digital
The Gold Standard for Donation Page Design: Single-Step Versus Multi-Step Forms
5 min read
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Donor Insights
Engineering Sustainable Growth: A Three-Pillar Strategy for Food Bank Fundraising in 2026–27
10 min read
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Donor Insights
Building Donor Trust with Secure Donation Badges
7 min read
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Donor Insights
How to Build Internal Alignment for a Unified DAF Strategy
3 min read
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Donor Insights
How Predictive Modeling Helps Nonprofits Find Their Best Donors
3 min read
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
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Direct Mail
Direct Mail Is Not Dying
6 min read
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Actionable Fundraising Advice