Strategy and Analytics
Direct Mail
How TrueSense Solved a Mailing Crisis in Less Than 48 Hours
3 min read
A US Postal Service mail truck was involved in a serious accident. Fortunately, no one was hurt. However, hundreds of thousands of pieces of Thanksgiving mail were destroyed.
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Strategy and Analytics
Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition
7 min read
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Donor Insights
Diagnosing and Optimizing Every Stage of the Donor Funnel
6 min read
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Multichannel
The Truth About Platform Attribution in Measuring Digital Success
6 min read
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Digital
Building a Full-Funnel Digital Acquisition Program That Works
7 min read
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Digital
Getting the Most from Digital Co‑op Audiences in Nonprofit Acquisition
6 min read
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Digital
The Importance of Warming Up Prospects in Online Fundraising
6 min read
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Digital
Keeping Empathy at the Heart of AI Fundraising
6 min read
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Donor Insights
What You Need to Know About Giving USA: The Annual Report on Philanthropy 2026
12 min read
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Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
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