The Salvation Army
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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Field Notes
How to Prepare for Your Busy Holiday Fundraising Season
6 min read
| 11/15/18
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Mid-Level
Inspiring Mid-Level Donors Through Personal and Integrated Fundraising
4 min read
| 10/15/18
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The Salvation Army
7 Ways to Keep Calm During Kettles, Angel Tree, Year-End, etc.
2 min read
| 10/09/18
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Donor Stewardship
What Pumpkins and Board Members Can Teach Us About Gratitude
3 min read
| 09/28/18
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TrueSense Culture
100 Ways to Raise Money for The Salvation Army
3 min read
| 07/20/18
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The Salvation Army
Are You Driven or Called to Be a Fundraiser?
3 min read
| 06/27/18
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Fundraising Creative
Expert Insights on Salvation Army's Successful Direct Mail Appeals
4 min read
| 06/19/18
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Fundraising Creative
Engaging Donors with Salvation Army Direct Mail Appeals
5 min read
| 06/04/18
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Fundraising Creative
Creative Experts Discuss Salvation Army Direct Mail Appeals Part 1
7 min read
| 05/29/18
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Actionable Fundraising Advice