The Salvation Army
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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Field Notes
17 Strategies to Recruit the Best Bell-Ringer Volunteers
3 min read
| 10/14/17
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Donor Behavior
Meet The Salvation Army Donor Personas
1 min read
| 09/20/17
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Field Notes
4 Things to Do When You’re the New Salvation Army Officer in Town
4 min read
| 08/02/17
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TrueSense Culture
Account Director Shares Her Family’s Salvation Army Story
3 min read
| 07/24/17
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Direct Mail Fundraising
Are You Sweating or Celebrating the Holidays This Year?
3 min read
| 01/01/70
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Actionable Fundraising Advice