The Salvation Army
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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The Salvation Army
Hopes and Fears About Fundraising This Holiday
4 min read
| 11/30/20
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Field Notes
Salvation Army Leaders Weigh In on Fundraising in a Pandemic
12 min read
| 09/24/20
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TrueSense Culture
Don’t Lose Hope When the Pieces Don’t Seem to Fit. Here’s Why.
4 min read
| 05/06/20
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The Salvation Army
Our Strong Partnership Exists for Times Such as This
3 min read
| 04/01/20
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The Salvation Army
Engage Younger Donors Without Sacrificing Your Mature Supporters
3 min read
| 01/27/20
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Field Notes
God Redeems the Hopeless: A Salvation Army Story
3 min read
| 01/23/20
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Field Notes
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
| 12/06/19
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Field Notes
Interview: Jeff Cathey Divisional Development Director Texas Division
3 min read
| 09/27/19
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Field Notes
From Disaster Donor to Committed Supporter
4 min read
| 08/28/19
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Actionable Fundraising Advice