Field Notes
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Field Notes
Salvation Army Officer Survey Responses
5 min read
| 06/18/21
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Donor Stewardship
Easy Ways to Show Genuine Thanks and Gratitude to High-End Donors
3 min read
| 01/28/21
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Donor Behavior
Create Cross-Department Visibility to Preserve the Donor’s Experience
2 min read
| 11/11/20
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Field Notes
Salvation Army Leaders Weigh In on Fundraising in a Pandemic
12 min read
| 09/24/20
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Field Notes
How One Division Engages Donors Through a Pandemic
3 min read
| 05/29/20
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Field Notes
Story Gathering: 6 Tips for Interviewing in Sensitive Situations
3 min read
| 03/02/20
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Donor Behavior
When Salvation Army Donors Speak, We Listen
4 min read
| 03/02/20
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Field Notes
God Redeems the Hopeless: A Salvation Army Story
3 min read
| 01/23/20
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Field Notes
Diverse Programs Enable The Salvation Army to Help a Diverse Nation
3 min read
| 12/06/19
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Actionable Fundraising Advice