The Science Behind Donors

Donor Research

What makes donors give—and keep giving? Our research uncovers the trends, behaviors, and preferences shaping philanthropy today. Use these insights to build stronger relationships, increase retention, and grow your fundraising revenue.

Salvation Army Donor Research

Gain valuable insights into your donor behaviors and preferences in this donor ...

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Inside the Hispanic Donor Mindset

Recent research from the data scientists at TrueSense highlights the growing ...

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RMHC® Chapters Donor Research

Meet the Donors Who Help Sick Kids and Their Families

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Rescue Mission Donor Research

Fresh Insights to Inspire People to Give

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Animal Welfare Donor Research

Meet the Donors Who Rescue Pets

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HeartAndMind

Authentic Intelligence That’s Invested in Your Growth.

A powerful partnership that meets technological advances, national and local crises, and rapid changes in philanthropy begins with a conversation.

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