TrueSense Blog
Donor Insights
Where Do People Actually Hear About a Charity? It Depends on Their Age
7 min read
If your awareness strategy assumes that every generation discovers your organization in the same way, this data suggests otherwise.
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Donor Insights
Why Audience Quality Wins over Size in Digital Fundraising
6 min read
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Digital
Keeping Empathy at the Heart of AI Fundraising
6 min read
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Donor Insights
What You Need to Know About Giving USA: The Annual Report on Philanthropy 2026
12 min read
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Hot Topics
TrueSense Marketing Celebrates Three Bronze Awards from DMFA
6 min read
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Donor Insights
Latest Brand-Tracking Insights for Ronald McDonald House
6 min read
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Donor Insights
Why Providing Donors with More Opportunities to Give Will Pay Off This Summer
4 min read
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Donor Insights
Don’t Overlook the Underdog: The Influence of Voice Broadcast
4 min read
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Donor Insights
Maximizing Digital Strategy When Disaster Strikes
4 min read
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Actionable Fundraising Advice