Posts by Melanie Green
Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
Donation abandonment is a critical challenge for nonprofits. A potential donor clicks on the “Donate” button but never completes the process. Why? The answer often lies in...
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Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
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Donor Insights
Multivariate Models for Donor Targeting
4 min read
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Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
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Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
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Hot Topics
Complying with Privacy Regulations for Text Messaging for Nonprofits
12 min read
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Multichannel
The Role of Text Messaging in Multichannel Fundraising Campaigns
14 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Strategy and Analytics
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
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Actionable Fundraising Advice