Posts by Melanie Green
Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
If you’ve been in the nonprofit space for a while, you might remember the glory days of direct mail acquisition when we all chased that golden 1% response rate and typically...
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Digital
Creative Email Strategies: Using Animal Mascots for Higher Open Rates
3 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Donor Insights
Best Practices for Donor Reactivation
5 min read
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Digital
Impact of Personalized Donation Pages
5 min read
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Digital
Effective Follow-up Strategies for Incomplete Donations
4 min read
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Donor Insights
A Nonprofit’s Guide to the 2026 Charitable Giving Tax Changes
3 min read
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Digital
What Nonprofits Need to Know About GoFundMe’s Unauthorized Nonprofit Pages
4 min read
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Digital
Simplify Your Donation Process with Prefilled Form Fields
6 min read
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Donor Insights
Importance of Checkout Time in Nonprofit Fundraising: Why Every Second Counts
7 min read
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Actionable Fundraising Advice