Posts by Melanie Green
Strategy and Analytics
Six Takeaways from Fiscal Year End 2025 and How to Prepare for 2026
6 min read
Year-end tends to be the busiest time for fundraisers. Many donors habitually give between GivingTuesday and December 31, so nonprofits have recognized this pattern and have...
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Digital
The Gold Standard for Donation Page Design: Single-Step Versus Multi-Step Forms
5 min read
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Donor Insights
Building Donor Trust with Secure Donation Badges
7 min read
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Donor Insights
How to Build Internal Alignment for a Unified DAF Strategy
3 min read
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Donor Insights
How Predictive Modeling Helps Nonprofits Find Their Best Donors
3 min read
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Donor Insights
Best Practices for Donor Reactivation
5 min read
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Digital
Impact of Personalized Donation Pages
5 min read
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Digital
Effective Follow-up Strategies for Incomplete Donations
4 min read
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Actionable Fundraising Advice