Posts by Melanie Green
Donor Insights
GivingTuesday 2025: A Story of Resilience and Community Power
11 min read
The dust has settled on GivingTuesday 2025, and as we look at the result, we see a powerful story — not just of dollars and cents, but of resilience, empathy, and the...
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Digital
Creative Email Strategies: Using Animal Mascots for Higher Open Rates
6 min read
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A2P Versus P2P Messaging for Nonprofit Fundraising
10 min read
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Best Practices for Donor Reactivation
11 min read
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Digital
Impact of Personalized Donation Pages
10 min read
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Digital
Effective Follow-up Strategies for Incomplete Donations
10 min read
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Donor Insights
A Nonprofit’s Guide to the 2026 Charitable Giving Tax Changes
3 min read
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Digital
What Nonprofits Need to Know About GoFundMe’s Unauthorized Nonprofit Pages
4 min read
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Digital
Simplify Your Donation Process with Prefilled Form Fields
6 min read
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Donor Insights
Importance of Checkout Time in Nonprofit Fundraising: Why Every Second Counts
7 min read
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Actionable Fundraising Advice