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Posts by Melanie Green

Fundraising Research

Building a Sustainable Future: Why Investing in Donor Awareness Matters for Nonprofits

8 min read | June 11, 2025

Nonprofits rely on strong donor relationships to sustain their missions. Although securing immediate funding remains important, long-term success depends on continually...

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    Donor Acquisition

    Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

    13 min read | 06/04/25
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    Multichannel Fundraising

    The Role of Text Messaging in Multichannel Fundraising Campaigns

    14 min read | 05/07/25
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    Direct Mail Fundraising

    Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

    14 min read | 04/30/25
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    Fundraising Strategy

    Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

    5 min read | 04/23/25
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    Fundraising Resources

    Crafting Conversational and Transparent Text Messages

    15 min read | 04/16/25
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    Fundraising Strategy

    Future-Proofing Your Fundraising with AI and Machine Learning

    4 min read | 03/12/25
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    Donor Acquisition

    Audio Streaming: An Untapped Resource for Nonprofit Engagement

    7 min read | 02/26/25
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    Direct Mail Fundraising

    How to Build a Sustainable Donor Pipeline

    7 min read | 02/19/25
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    Social Media Fundraising

    Leverage the Power of Google Performance Max for Nonprofit Growth

    9 min read | 02/05/25
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