
Posts by Melanie Green
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| 04/30/25
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Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| 04/23/25
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Fundraising Resources
Crafting Conversational and Transparent Text Messages
15 min read
| 04/16/25
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Fundraising Strategy
Future-Proofing Your Fundraising with AI and Machine Learning
4 min read
| 03/12/25
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Donor Acquisition
Audio Streaming: An Untapped Resource for Nonprofit Engagement
7 min read
| 02/26/25
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Direct Mail Fundraising
How to Build a Sustainable Donor Pipeline
7 min read
| 02/19/25
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Social Media Fundraising
Leverage the Power of Google Performance Max for Nonprofit Growth
9 min read
| 02/05/25
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Actionable Fundraising Advice