Posts by Melanie Green
Hot Topics
TrueSense Marketing Celebrates Three Bronze Awards from DMFA
6 min read
TrueSense Marketing is thrilled to announce that three campaigns developed for our nonprofit partners earned Bronze awards in the Direct Marketing Fundraisers Association’s...
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Hot Topics
TrueSense Marketing Celebrates Three Bronze Awards from DMFA
6 min read
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Donor Insights
Maximizing Digital Strategy When Disaster Strikes
4 min read
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Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
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Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
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Donor Insights
Why Renewal Appeals Look Different from Standard Cultivation Appeals
6 min read
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Strategy and Analytics
Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy
7 min read
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Donor Insights
Rethinking What Makes a Donor Truly Valuable
6 min read
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Donor Insights
Using Social Proof to Boost Donor Engagement: Lessons from E-commerce
7 min read
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Donor Insights
Recognizing, Tracking, and Stewarding DAF Donors Effectively
8 min read
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Actionable Fundraising Advice