Posts by Melanie Green
Donor Insights
Why Audience Quality Wins over Size in Digital Fundraising
6 min read
Digital acquisition can feel overwhelming, especially with the constant shifts in data privacy, platform capabilities, and donor behavior. Amid all the complexity, one...
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Donor Insights
Why Audience Quality Wins over Size in Digital Fundraising
6 min read
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Digital
Keeping Empathy at the Heart of AI Fundraising
6 min read
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Donor Insights
What You Need to Know About Giving USA: The Annual Report on Philanthropy 2026
12 min read
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Hot Topics
TrueSense Marketing Celebrates Three Bronze Awards from DMFA
6 min read
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Donor Insights
Maximizing Digital Strategy When Disaster Strikes
4 min read
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Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
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Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
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Donor Insights
Why Renewal Appeals Look Different from Standard Cultivation Appeals
6 min read
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Strategy and Analytics
Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy
7 min read
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Actionable Fundraising Advice