Posts by Melanie Green

TrueSense

Retirement, Rebuilding and a Whole Lot of Gratitude

4 min read

Early in her career, Helen Gredvig and a colleague agreed they would not work past age 40. Now, as Helen prepares to retire from her role as a TrueSense strategy director at...

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    Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions

    3 min read
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    Donor Insights

    How to Reduce Donation Abandonment Rates for Your Nonprofit

    6 min read
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    Donor Insights

    Multivariate Models for Donor Targeting

    4 min read
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    Donor Insights

    Native Advertising: Engaging Donors Who Know Your Brand

    5 min read
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    Hot Topics

    How to Leverage Your Donor Data for Higher ROI

    5 min read
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    Hot Topics

    Complying with Privacy Regulations for Text Messaging for Nonprofits

    12 min read
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    Donor Insights

    Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

    13 min read
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    Multichannel

    The Role of Text Messaging in Multichannel Fundraising Campaigns

    14 min read
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    Donor Insights

    Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

    14 min read
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