Posts by Melanie Green

Donor Insights

Diagnosing and Optimizing Every Stage of the Donor Funnel

6 min read

The path from first impression to completed gift is rarely direct. Instead, it moves through a series of intentional stages. Understanding and refining each stage of the...

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    TrueSense Marketing Celebrates Three Bronze Awards from DMFA

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    Donor Insights

    Maximizing Digital Strategy When Disaster Strikes

    4 min read
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    Donor Insights

    Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?

    5 min read
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    Donor Insights

    Before You Abandon Direct Mail, Read This

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    Donor Insights

    Why Renewal Appeals Look Different from Standard Cultivation Appeals

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    Strategy and Analytics

    Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy

    7 min read
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    Donor Insights

    Rethinking What Makes a Donor Truly Valuable

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    Donor Insights

    Using Social Proof to Boost Donor Engagement: Lessons from E-commerce

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    Donor Insights

    Recognizing, Tracking, and Stewarding DAF Donors Effectively

    8 min read
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