Posts by Melanie Green
Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
For decades, your nonprofit has been making a meaningful impact, serving communities, and driving change. Longevity is a testament to your organization’s resilience,...
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Digital
Expanding Your Nonprofit’s Reach with Programmatic Digital Out-of-Home Advertising
8 min read
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Using Machine Learning and AI to Enhance Donor Engagement and Maximize Donor Value
13 min read
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Donor Insights
How to Launch a Text Messaging Fundraising Program: A Guide for Nonprofits
10 min read
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Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
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Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
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Donor Insights
Multivariate Models for Donor Targeting
4 min read
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Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
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Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
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Hot Topics
Complying with Privacy Regulations for Text Messaging for Nonprofits
12 min read
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Actionable Fundraising Advice