Posts by Melanie Green
Donor Insights
How to Build Internal Alignment for a Unified DAF Strategy
3 min read
Growth of DAFs (Donor-Advised Funds) is reshaping how donors give and how organizations need to engage. The key to capturing this opportunity lies in building genuine...
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Digital
Simplify Your Donation Process with Prefilled Form Fields
6 min read
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Donor Insights
Importance of Checkout Time in Nonprofit Fundraising: Why Every Second Counts
7 min read
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Digital
Expanding Your Nonprofit’s Reach with Programmatic Digital Out-of-Home Advertising
8 min read
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Using Machine Learning and AI to Enhance Donor Engagement and Maximize Donor Value
13 min read
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Donor Insights
How to Launch a Text Messaging Fundraising Program: A Guide for Nonprofits
10 min read
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Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
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Donor Insights
How to Reduce Donation Abandonment Rates for Your Nonprofit
6 min read
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Donor Insights
Multivariate Models for Donor Targeting
4 min read
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Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
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Actionable Fundraising Advice