Posts by Melanie Green

Strategy and Analytics

Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition

7 min read

The current digital landscape demands more than broad audience targeting to attract and convert high-quality donors. As privacy measures evolve and platforms continually...

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    Donor Insights

    What You Need to Know About Giving USA: The Annual Report on Philanthropy 2026

    12 min read
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    Hot Topics

    TrueSense Marketing Celebrates Three Bronze Awards from DMFA

    6 min read
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    Donor Insights

    Maximizing Digital Strategy When Disaster Strikes

    4 min read
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    Donor Insights

    Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?

    5 min read
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    Donor Insights

    Before You Abandon Direct Mail, Read This

    6 min read
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    Donor Insights

    Why Renewal Appeals Look Different from Standard Cultivation Appeals

    6 min read
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    Strategy and Analytics

    Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy

    7 min read
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    Donor Insights

    Rethinking What Makes a Donor Truly Valuable

    6 min read
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    Donor Insights

    Using Social Proof to Boost Donor Engagement: Lessons from E-commerce

    7 min read
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