Posts by Melanie Green
Donor Insights
Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?
5 min read
Fundraisers are always seeking the right balance in their campaigns: urgency without fatigue, excitement that feels authentic, and results that continually move the needle.
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Donor Insights
Building Donor Trust with Secure Donation Badges
7 min read
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Donor Insights
How to Build Internal Alignment for a Unified DAF Strategy
3 min read
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Donor Insights
How Predictive Modeling Helps Nonprofits Find Their Best Donors
3 min read
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Donor Insights
The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It
4 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Donor Insights
Best Practices for Donor Reactivation
5 min read
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Digital
Impact of Personalized Donation Pages
5 min read
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Digital
Effective Follow-up Strategies for Incomplete Donations
4 min read
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Donor Insights
A Nonprofit’s Guide to the 2026 Charitable Giving Tax Changes
3 min read
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Actionable Fundraising Advice