Posts by Melanie Green

Digital

What Giving Behavior Analysis Says About Texting and Donor Engagement

6 min read

For animal care organizations, keeping donors connected to the animals they care about is at the heart of long-term fundraising support and success. Outreach through mail,...

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    Donor Insights

    What You Need to Know About Giving USA: The Annual Report on Philanthropy 2026

    12 min read
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    Hot Topics

    TrueSense Marketing Celebrates Three Bronze Awards from DMFA

    6 min read
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    Donor Insights

    Maximizing Digital Strategy When Disaster Strikes

    4 min read
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    Donor Insights

    Can You Have Too Many Matching Gift Offers in Your Annual Campaigns?

    5 min read
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    Donor Insights

    Before You Abandon Direct Mail, Read This

    6 min read
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    Donor Insights

    Why Renewal Appeals Look Different from Standard Cultivation Appeals

    6 min read
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    Strategy and Analytics

    Ways We Anticipate Giving to Change, and How We’re Incorporating This into Client Strategy

    7 min read
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    Donor Insights

    Rethinking What Makes a Donor Truly Valuable

    6 min read
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    Donor Insights

    Using Social Proof to Boost Donor Engagement: Lessons from E-commerce

    7 min read
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