Posts by Melanie Green
Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
How can fundraisers keep pace with shifting donor behavior, especially with the drumbeat of postal news and digital innovation? Channel preferences are rarely clear cut, but...
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Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
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Hot Topics
Complying with Privacy Regulations for Text Messaging for Nonprofits
12 min read
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Multichannel
The Role of Text Messaging in Multichannel Fundraising Campaigns
14 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Strategy and Analytics
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
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Hot Topics
Crafting Conversational and Transparent Text Messages
15 min read
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Strategy and Analytics
Future-Proofing Your Fundraising with AI and Machine Learning
4 min read
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Donor Insights
Audio Streaming: An Untapped Resource for Nonprofit Engagement
6 min read
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Actionable Fundraising Advice