Posts by Melanie Green

TrueSense

Retirement, Rebuilding and a Whole Lot of Gratitude

4 min read

Early in her career, Helen Gredvig and a colleague agreed they would not work past age 40. Now, as Helen prepares to retire from her role as a TrueSense strategy director at...

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    Donor Insights

    Recognizing, Tracking, and Stewarding DAF Donors Effectively

    8 min read
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    Donor Insights

    Optimizing Your Website for DAF Donations

    6 min read
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    Digital

    The Gold Standard for Donation Page Design: Single-Step Versus Multi-Step Forms

    5 min read
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    Donor Insights

    Building Donor Trust with Secure Donation Badges

    7 min read
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    Donor Insights

    How to Build Internal Alignment for a Unified DAF Strategy

    3 min read
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    Donor Insights

    How Predictive Modeling Helps Nonprofits Find Their Best Donors

    3 min read
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    Donor Insights

    The Trust Gap Between Nonprofits and Donors and What Fundraisers Can Do About It

    4 min read
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    Donor Insights

    A2P Versus P2P Messaging for Nonprofit Fundraising

    3 min read
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    Donor Insights

    Best Practices for Donor Reactivation

    5 min read
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