Posts by Melanie Green
Animal Care
The Power of Text Messaging for Animal Care Fundraising
4 min read
Connecting with animal care donors through the right channel is essential for success. Although email and direct mail remain foundational, data shows us that text messaging...
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Multichannel
The Role of Text Messaging in Multichannel Fundraising Campaigns
14 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Strategy and Analytics
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
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Hot Topics
Crafting Conversational and Transparent Text Messages
15 min read
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Strategy and Analytics
Future-Proofing Your Fundraising with AI and Machine Learning
4 min read
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Donor Insights
Audio Streaming: An Untapped Resource for Nonprofit Engagement
7 min read
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Direct Mail
How to Build a Sustainable Donor Pipeline
7 min read
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Digital
Leverage the Power of Google Performance Max for Nonprofit Growth
9 min read
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Actionable Fundraising Advice