Posts by Melanie Green
Strategy and Analytics
Six Takeaways from Fiscal Year End 2025 and How to Prepare for 2026
6 min read
Year-end tends to be the busiest time for fundraisers. Many donors habitually give between GivingTuesday and December 31, so nonprofits have recognized this pattern and have...
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Donor Insights
Multivariate Models for Donor Targeting
4 min read
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Donor Insights
Native Advertising: Engaging Donors Who Know Your Brand
5 min read
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Hot Topics
How to Leverage Your Donor Data for Higher ROI
5 min read
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Hot Topics
Complying with Privacy Regulations for Text Messaging for Nonprofits
12 min read
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Donor Insights
Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising
13 min read
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Multichannel
The Role of Text Messaging in Multichannel Fundraising Campaigns
14 min read
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Donor Insights
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
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Strategy and Analytics
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
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Hot Topics
Crafting Conversational and Transparent Text Messages
15 min read
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Actionable Fundraising Advice