TrueSense Marketing  ●  3/14/2018

How to Acquire and Keep Monthly Donors

At the 2018 Ronald McDonald House Charities® Leadership Meeting in Las Vegas this year, TrueSense Marketing fundraising experts Marcy Auman, Senior Vice President, and Jason Wood, Vice President of Digital, provided insider tips on how to acquire and keep sustaining donors.

If you weren’t able to join us live, I’ve got good news…You can now access the entire on-demand fundraising webinar recording HERE.

If you get the chance to listen in, you’ll get some quick tips on how easy it can be to recruit sustaining donors, and also learn about how much some for-profit organizations are willing to invest to gain lifetime supporters. We also share some best-practice tips on what makes
a good offer for sustainer recruitment. A healthy sustainer program should be providing
10-20% of your total annual revenue. 


At the end of the webinar, Jason and Marcy had the opportunity to answer some of the participants' questions, such as:

  • How do you thank or reward sustaining donors differently?
  • Would you offer a $5 monthly amount?
  • How much is too high to ask? 


You’ll find a lot more information in the webinar — including more questions from the audience that maybe you've been wanting to have answered, too!


Email Megan England to discuss how a sustainer program would work for your Ronald McDonald House Charities Chapter or to receive your free “10 Ways to Recruit Sustaining Donors – and Keep Them!" magnet.

RMHC sustainer Magnet


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