TrueSense Marketing  ●  10/11/2018

Turn an Iconic Event into a Direct-Response Revenue Machine


If you missed our recent webinar, Share a Night: Turning an Iconic Event into a Direct-Response Revenue Machine, we’ve got good news for you! You can now access the entire FREE fundraising webinar recording HERE.

Ronald McDonald House New York® wanted to increase the impact of their Share a Night campaign, an annual event that supports their mission to provide a loving place to stay for families who travel to New York for their child’s treatment. And with the right strategy, they succeeded. Through the use of multi-channel marketing, we figured out the formula to really wow RMH–NY’s donors to help even more families.

Building a successful multi-channel fundraising campaign is no easy feat.

Radio, direct mail, digital, transit ads, phone, and of course the actual event ... Share a Night has it all. In the webinar, you’ll discover:

  • Year-over-year results, showing which changes had a positive impact on the ROI.
  • How to measure the effectiveness of your digital campaigns.
  • How to create unique digital offers that remain consistent with their direct-mail counterparts.
  • What happens when you invite 20,000 people to an event.
  • And much more.

Jason Wood, VP of Digital Business Development, and Megan England, the Account Director who leads our Ronald McDonald House Charities® clients, share insights from this fundraising case study in this one-hour, free, on-demand webinar.


Ready to learn how to turn your iconic event into a direct-response revenue machine?

Let's Get Started


To learn more about our work with Ronald McDonald House Charities®, including a special research report about the donors who support this important charity, click here.


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