Digital

Strategy and Analytics

Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition

7 min read

The current digital landscape demands more than broad audience targeting to attract and convert high-quality donors. As privacy measures evolve and platforms continually...

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Multichannel

How Well Do You Devise and Assess Your Tests?

3 min read
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Multichannel

Donors Want More Options for How They Give

3 min read
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Multichannel

Finding Focus for the Next Fiscal Year

3 min read
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Donor Insights

How The Salvation Army Can Supercharge Direct-Response with Digital

4 min read
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Donor Insights

How, Where, and Why Mid-Level Donors Support The Salvation Army

13 min read
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Digital

Personalize Your Fundraising Emails for Maximum Conversion

3 min read
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Digital

3 Answers to the PPC Marketing Questions You’ve Been Afraid to Ask

6 min read
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Digital

5 Tips to Craft a Social Media Call-to-Action That Works

4 min read
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Digital

5 Ways to Leverage Social Media During the COVID-19 Pandemic

3 min read
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