Donor Behavior
Fundraising Resources
Crafting Conversational and Transparent Text Messages
15 min read
| April 16, 2025
Text messaging is a relatively new but highly powerful tool in donor communications. Its immediacy and personal nature make it an effective channel, but it must be used...
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Donor Behavior
Create Cross-Department Visibility to Preserve the Donor’s Experience
2 min read
| 11/11/20
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Donor Behavior
Using Fundraising Principles for Good — and to Outwit Little Monsters!
4 min read
| 11/02/20
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Donor Behavior
When Salvation Army Donors Speak, We Listen
4 min read
| 03/02/20
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Donor Behavior
You Can Build Strong Donor Relationships With a Strong Brand
3 min read
| 02/27/20
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Multichannel Fundraising
Are You Overcomplicating Your Donor Communications?
4 min read
| 02/10/20
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Donor Behavior
The Emotional Journey: Harnessing Human Behavior
8 min read
| 11/22/19
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Donor Stewardship
A Donor Called You and She’s Upset. Now What?
6 min read
| 10/22/19
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Donor Behavior
Fundraisers, Stop Asking, “How Can I Get Younger Donors?” Here’s Why.
6 min read
| 03/18/19
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Donor Behavior
4 Keys to Peer-to-Peer Fundraising Success
3 min read
| 02/18/19
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Actionable Fundraising Advice