Strategy and Analytics
Pitfalls of Traditional Targeting: RFM’s Limitations and Solutions
3 min read
Recency, Frequency, and Monetary (RFM) analysis has been a mainstay in donor targeting, but it has limitations. Although RFM remains a useful tool, it fails to capture the...
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Donor Insights
Making the Most of Your Mid-Level Donor Program
15 min read
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Donor Insights
Where Nonprofits Can Find the Next Generation of Donors
8 min read
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Strategy and Analytics
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
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Donor Insights
Navigating Federal Funding Cuts: A Call for Unity in the Face of Hunger
8 min read
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Strategy and Analytics
Future-Proofing Your Fundraising with AI and Machine Learning
4 min read
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Donor Insights
Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors
6 min read
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Donor Insights
Audio Streaming: An Untapped Resource for Nonprofit Engagement
7 min read
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Digital
Leverage the Power of Google Performance Max for Nonprofit Growth
9 min read
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Donor Insights
Fundraising Tips to Boost Your 2025 Results
25 min read
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Actionable Fundraising Advice