The Salvation Army
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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TrueSense Culture
An Inside Look at TrueSense Marketing’s Homecoming 2022
2 min read
| 10/20/22
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The Salvation Army
Challenges and Triumphs at The Salvation Army Miami
7 min read
| 06/23/22
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Donor Acquisition
What We Can Learn Today … From Burma Shave
3 min read
| 03/22/22
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The Salvation Army
EXCLUSIVE INTERVIEW! William Booth Talks Fundraising
6 min read
| 10/29/21
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The Salvation Army
How to Strengthen Relationships With Bread and Butter Donors
3 min read
| 08/11/21
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Digital Fundraising
How, Where, and Why Mid-Level Donors Support The Salvation Army
13 min read
| 06/24/21
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Field Notes
Salvation Army Officer Survey Responses
5 min read
| 06/18/21
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
| 03/30/21
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Donor Retention
The Young Donors You Have Always Wanted
3 min read
| 03/04/21
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Actionable Fundraising Advice