Donor Cultivation
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Donor Behavior
How to Find and Cultivate Major and Planned Giving Donors
6 min read
| 06/02/22
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Donor Acquisition
5 Answers to Your Questions About Donor Welcome Email Series
5 min read
| 04/14/22
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Donor Acquisition
What We Can Learn Today … From Burma Shave
3 min read
| 03/22/22
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Donor Retention
Storytelling for Fundraisers: 5 Ways to Vary Your Stories
3 min read
| 02/04/22
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Donor Acquisition
Answer 7 Mid-Year Questions to Reveal Mid-Year Opportunities
4 min read
| 01/04/22
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Donor Stewardship
4 Tried-and-True Tips to Build Genuine Donor Relationships
3 min read
| 09/13/21
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The Salvation Army
Engage Younger Donors Without Sacrificing Your Mature Supporters
3 min read
| 01/27/20
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Direct Mail Fundraising
The Best ‘Maximum Impact’ Ratio for Your Donor Newsletter
3 min read
| 01/09/20
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TrueSense Culture
Philanthropy’s Landscape Is Changing. Donors’ Hearts Aren’t.
4 min read
| 01/03/20
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Actionable Fundraising Advice