The Salvation Army
Strategy and Analytics
Leveraging Behavioral and Contextual Targeting for Better Donor Acquisition
7 min read
The current digital landscape demands more than broad audience targeting to attract and convert high-quality donors. As privacy measures evolve and platforms continually...
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Donor Insights
Where Do People Actually Hear About a Charity? It Depends on Their Age
7 min read
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Direct Mail
The Salvation Army: So Much More Than Thrift Stores
9 min read
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The Salvation Army
Challenges and Triumphs at The Salvation Army Miami
7 min read
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Donor Insights
What We Can Learn Today … From Burma Shave
3 min read
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The Salvation Army
EXCLUSIVE INTERVIEW! William Booth Talks Fundraising
6 min read
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The Salvation Army
How to Strengthen Relationships With Bread and Butter Donors
3 min read
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Donor Insights
How, Where, and Why Mid-Level Donors Support The Salvation Army
13 min read
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The Salvation Army
Salvation Army Officer Survey Responses
5 min read
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The Salvation Army
Salvation Army Fundraisers: Set Realistic Expectations for FY22
3 min read
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