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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Donor Acquisition

    Answer 7 Mid-Year Questions to Reveal Mid-Year Opportunities

    4 min read | 01/04/22
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    Direct Mail Fundraising

    Renting a List and Checking It Twice

    3 min read | 12/22/21
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    Donor Behavior

    COVID-Acquired Holiday Donors: Lessons From International Relief

    4 min read | 12/02/21
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    TrueSense Culture

    33 Fundraising Tips to Engage Donors in 2022

    19 min read | 11/11/21
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    Digital Fundraising

    How The Salvation Army Can Supercharge Direct-Response with Digital

    4 min read | 09/29/21
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    Planned Giving

    Gift Planning Campaigns: An Integral Part of Your Fundraising Strategy

    5 min read | 09/17/21
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    Donor Stewardship

    4 Tried-and-True Tips to Build Genuine Donor Relationships

    3 min read | 09/13/21
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    Donor Retention

    Thank You for Your Grace! 4 Tips to Ensure Lasting Donor Relationships

    5 min read | 06/29/21
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    Field Notes

    Salvation Army Officer Survey Responses

    5 min read | 06/18/21
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