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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Fundraising Analytics

    Finding Big Hearts in Big Data

    3 min read | 06/17/21
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    Fundraising Offers

    Make Your Donors an Offer They Can’t Refuse

    3 min read | 05/10/21
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    Digital Fundraising

    3 Answers to the PPC Marketing Questions You’ve Been Afraid to Ask

    6 min read | 04/16/21
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    Mid-Level

    Is Your Mid-Level Program Designed to Achieve Your Charity’s Goals?

    3 min read | 04/07/21
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    Fundraising Creative

    Fundraising Copywriters, Let Your Copy Cool Before Serving

    3 min read | 03/03/21
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    Fundraising Best Practices

    Planning the Big Move: 8 Tips for Navigating CRM Migration

    3 min read | 02/16/21
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    Sustainer

    8 Aspects of a Successful Sustainer Program

    5 min read | 12/03/20
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    26 Fundraising Tips to Engage Donors in 2021

    15 min read | 11/12/20
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    Field Notes

    Salvation Army Leaders Weigh In on Fundraising in a Pandemic

    12 min read | 09/24/20
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