TrueSense Culture
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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Fundraising Resources
Fundraising Field Guide: The Salvation Army's Fundraising Resource
1 min read
| 05/10/18
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TrueSense Culture
To Test or Not to Test: That Isn’t the Question
3 min read
| 02/23/18
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TrueSense Culture
Filling The Salvation Army’s Planned Giving Opportunity Gap
4 min read
| 02/06/18
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TrueSense Culture
13 Fundraising Tips You Need to Know in 2018
6 min read
| 01/02/18
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TrueSense Culture
7 Habits to Jumpstart Your Most Effective 2018
3 min read
| 12/27/17
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TrueSense Culture
Just for You: Facebook Live Videos with Our Fundraising Experts
1 min read
| 11/27/17
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TrueSense Culture
Two Historical Reasons Why The Salvation Army Is a Great Organization
4 min read
| 11/07/17
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TrueSense Culture
13 Fundraising Trends and Best Practices You Need to Know in 2018
6 min read
| 10/26/17
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TrueSense Culture
Account Director Shares Her Family’s Salvation Army Story
3 min read
| 07/24/17
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Actionable Fundraising Advice