TrueSense Culture
Fundraising Strategy
Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI
5 min read
| April 23, 2025
Wealth indicators are often used to predict donor behavior, but they can be misleading. Here’s how artificial intelligence (AI) can provide a more accurate picture.
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TrueSense Culture
Making Inroads to Your Donors Through Testing
11 min read
| 08/27/18
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Donor Behavior
What Fundraisers Can Learn from Dogs
6 min read
| 08/13/18
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TrueSense Culture
100 Ways to Raise Money for The Salvation Army
3 min read
| 07/20/18
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TrueSense Culture
17 Qualities of Great Fundraising Professionals
2 min read
| 07/17/18
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Direct Mail Fundraising
Multichannel Attribution, Retargeting, and Video Tactics in Fundraising
6 min read
| 07/13/18
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Donor Acquisition
3 Fundraising Milestones: WIN, KEEP, and LIFT
11 min read
| 07/11/18
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Fundraising Resources
7 Things You Need to Know About the Art and Science of Fundraising
6 min read
| 07/01/18
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Direct Mail Fundraising
Round Table: Integrating Creative Strategy in Multichannel Campaigns
9 min read
| 06/29/18
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TrueSense Culture
Fundraising Field Guide: Tried-and-True Tactics
2 min read
| 05/13/18
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Actionable Fundraising Advice