Ann Petrie, then a member of the organization’s Board of Directors, says she and other members of the Board were apprehensive about both costs and donor perception.
But as they dug deeper, they discovered that direct mail made a lot of sense for their Chapter. They had been missing opportunities to reach potential supporters and gain a new, reliable revenue stream that only direct mail could provide. So they turned to TrueSense Marketing.
Today, Ann serves RMHC Eastern Wisconsin as President and CEO, and she says their nine-year partnership with TrueSense has helped them reach more donors and raise more revenue than they could ever do on their own.
In a one-on-one conversation, Ann shares how working with TrueSense has made her a believer in direct mail and the revenue it provides. That means more money for their mission — and more families helped.