Posts by TrueSense Marketing
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Fundraising Offers
What to Consider When You Want to Boost Donor Average Gift
2 min read
| 03/23/17
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Fundraising Best Practices
When Election Year Fundraising Threatens to Smother Nonprofits
2 min read
| 03/22/17
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Fundraising Best Practices
Heroic Fundraising: Your Industry Insights for Changing the World
1 min read
| 03/22/17
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Fundraising Best Practices
5 Ways That Fundraising and Formal Academic Writing Are Different
2 min read
| 03/20/17
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Donor Stewardship
Move Donors to Give More and Give Longer with a Winning Newsletter
2 min read
| 03/19/17
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Donor Retention
How to Love Your Donors So Much They Keep Giving
2 min read
| 03/18/17
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Donor Retention
Why Donors Lapse, and 6 Ways to Increase Donor Retention
2 min read
| 03/16/17
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Multichannel Fundraising
Account Director Maximizes Salvation Army Experience
3 min read
| 03/16/17
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Multichannel Fundraising
Integrate Traditional and Digital Fundraising Channels to Boost Performance
2 min read
| 03/15/17
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Actionable Fundraising Advice