Posts by TrueSense Marketing
Donor Insights
Before You Abandon Direct Mail, Read This
6 min read
How can fundraisers keep pace with shifting donor behavior, especially with the drumbeat of postal news and digital innovation? Channel preferences are rarely clear cut, but...
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Donor Insights
How to Connect with Donors Using Fundraising Stories
2 min read
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The Salvation Army
Salvation Army Field Notes: A Car Salesman’s Story
4 min read
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Direct Mail
Mail Smarter with These 7 Tips for Direct Mail Fundraising
2 min read
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Rescue Missions
3 Reasons Your Fundraising Offer Needs Specificity
4 min read
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Donor Insights
Your Direct-Response Fundraising Needs a Growth Plan
2 min read
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Digital
Super Subject Lines — 7 Tips to Get Your Fundraising Email Opened
2 min read
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Donor Insights
Who Are Your Mid-Level Donors and How Should You Treat Them?
5 min read
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Multichannel
5 Ways to Lock In Sustainer Donors
2 min read
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Donor Insights
7 Emotional Triggers to Get Donors to Act
2 min read
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Actionable Fundraising Advice