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Posts by TrueSense Marketing

Direct Mail Fundraising

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

14 min read | April 30, 2025

Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...

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    Donor Behavior

    7 Emotional Triggers to Get Donors to Act

    2 min read | 04/20/17
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    Field Notes

    Don't Forget the Big Picture of Your Donor Newsletter

    2 min read | 04/13/17
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    Health Care

    5 Tips for Successful Cancer Fundraising

    4 min read | 04/13/17
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    Donor Acquisition

    The Donor Journey: From Donor Acquisition to Legacy Giving

    16 min read | 04/07/17
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    Fundraising Offers

    3 Steps to Raising Unrestricted Funds

    3 min read | 04/05/17
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    Fundraising Offers

    6 Questions to Craft a Fundraising Offer That Moves Donors to Give

    2 min read | 03/28/17
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    Donor Retention

    9 Ways to Win Back Your Lapsed Donors

    2 min read | 03/26/17
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    Direct Mail Fundraising

    6 Tips to Get Donors to Rip Open Your Next Direct Mail Appeal

    2 min read | 03/25/17
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    Health Care

    Fundraising Secrets Successful Cancer Development Directors Know

    2 min read | 03/24/17
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