Fundraising Best Practices
Direct Mail Fundraising
Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges
14 min read
| April 30, 2025
Recently, TrueSense Marketing leaders Angie MacAlpine, Megan Carder, Stephen Ferrando, Matt Monberg, and John Thompson sat down to chat about the state of the nonprofit...
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Fundraising Strategy
Describing the Elephant — RFM Selects Are Costing Donors Millions
4 min read
| 04/12/22
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Digital Fundraising
Hungry for Fundraising Tips? Try a Quick Byte!
11 min read
| 03/10/22
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Multichannel Fundraising
How Well Do You Devise and Assess Your Tests?
3 min read
| 03/08/22
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Fundraising Offers
Donors Want More Options for How They Give
3 min read
| 02/22/22
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Donor Retention
Your Best Prospects? Look to Your Lapsed Donors!
5 min read
| 02/17/22
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Multichannel Fundraising
Finding Focus for the Next Fiscal Year
3 min read
| 02/14/22
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Digital Fundraising
Email Marketing for Nonprofits: The Science of Subject Lines
8 min read
| 01/10/22
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Donor Acquisition
Answer 7 Mid-Year Questions to Reveal Mid-Year Opportunities
4 min read
| 01/04/22
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Direct Mail Fundraising
Renting a List and Checking It Twice
3 min read
| 12/22/21
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Actionable Fundraising Advice