In 2009, Sam and Martha gave $2,000 through a direct mail appeal. Since this was a big jump from their usual gift amounts of $250–$500, the Major Gift team took notice: Wow, they’ve been giving 16 years. They’re very committed, and we need to get to know them better. That’s when Karen, their assigned Major Gift Officer, started reaching out with phone calls, sending notes, and thanking them for their giving. Sam and Martha weren’t used to being specially recognized in any way for their contributions, they simply believed in The Salvation Army’s work. In fact, the couple increased their next Christmas gift to $10,000, because they trusted that The Salvation Army was Doing the Most Good. They were already committed!
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We believe a donor truly becomes YOUR donor once they’ve made an ongoing commitment to you. Like Sam and Martha, they give gifts to support your mission because they believe in your organization, and want to be part of your good work.