TrueSense Marketing digital experts Jason Wood, Vice President of Digital, and Megan Cotter, Social Media Manager, joined Salvation Army Account Manager Pam Pulkownik to discuss how to engage Salvation Army donors with social media.Read More »
When I was the Director of Development for The Salvation Army in Washington, D.C., we received a large bequest from a local donor. The gift was a surprise, and there was no record of the donor’s intent to name The Salvation Army in her estate plan.Read More »
I live in Austin, Texas (the original hippie city of the South), which launched the careers of Stevie Ray Vaughan and Janis Joplin, and is home to the University of Texas, Dell Computers, and festivals such as SXSW and Austin City Limits.Read More »
Mid-level donors are a very important audience segment. With an annual cumulative contribution of over $1,000, mid-level donors create an opportunity for The Salvation Army to invest in deeper and more meaningful communication. In fact, the mid-level audience is contributing more than 25 percent of gross revenue, and a much higher percentage of net revenue, for many of our nonprofit partners. Incremental gains in average gift and retention can result in important financial gains.
TrueSense uses an integrated model for engaging mid-level donors, with thoughtful enhancements to the communication strategy that produced their current value to an organization. The changes that are made to this segment’s marketing calendar are focused on two goals: increased donor feedback to the organization, and increased donor knowledge of their mission impact.Read More »
If you’re like most nonprofits, your organization relies on volunteers and in-kind donors. Specifically, people who have contributed in ways outside of the annual fund. These people sponsored a child for Angel Tree, volunteered in your soup kitchen, rang bells at a Red Kettle, or tutored students in your after-school club.
Do you have a mechanism in place to capture these folks’ information? This past Christmas, a local Salvation Army toy drive received 33,000 gifts — yet they lacked a system to collect the names of those donating the toys. The value of such a system isn’t just adding names to your mailing list, but in simply being able to reach out to these warm prospects next year to request a gift again — and encourage them to give additional gifts.
Warm prospects are primed to be converted into direct mail donorsRead More »
Recently, we were asked this question: “Would your experts like to weigh in on how to craft a good proposal or ask letter for existing mid-level donors?”Read More »
Happy New Year!
Now that the holidays are over, school is back in session, and vacations are done, it’s time to get back to work. Is your organization ready for 2018?Read More »
I first read Stephen Covey’s The 7 Habits of Highly Effective People when I was a freshman in college. Although that was nearly 20 years ago, I still remember the impact it made on me. These habits were simple, yet profound. In fact, the first time I’d heard of the powerful concept “paradigm shift,” was in this book — a necessary concept if you wish to be a successful interpersonal communicator. It’s also a crucial skill for fundraisers, social service providers, and ministers (among many others).Read More »
Merry Christmas from (back row, left to right) Kerri O'Neill, Mike Majestic, Claire Waiksnoris, Shawn Reed, (front row, left to right) Roberta Helmstadter, Stacey Schwab, Lindsay Sparks, and Paul Hebblethwaite, and the rest of your TrueSense Marketing team. We wish you a happy holiday season filled with family, friends, and peace from above!Read More »
While The Ringer blog was designed specially for our Salvation Army clients and friends, TrueSense Marketing publishes another blog for the entire nonprofit industry. On the Heroic Fundraising blog, our fundraising experts share the trends and best practices all fundraisers need to know.Read More »