TrueSense Blog
Direct Mail
The Evolving Economics of Direct Mail Acquisition
6 min read
If you’ve been in the nonprofit space for a while, you might remember the glory days of direct mail acquisition when we all chased that golden 1% response rate and typically...
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Direct Mail
Direct Mail Is Not Dying
6 min read
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Donor Insights
The Value of Customized Recommendations
3 min read
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Multichannel
When Your Nonprofit Has Been Around for Decades
2 min read
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Donor Insights
GivingTuesday 2025: A Story of Resilience and Community Power
4 min read
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Digital
Creative Email Strategies: Using Animal Mascots for Higher Open Rates
3 min read
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Donor Insights
A2P Versus P2P Messaging for Nonprofit Fundraising
3 min read
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Donor Insights
Best Practices for Donor Reactivation
5 min read
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Hot Topics
Six Career Insights Every Fundraising Pro Should Keep in Mind
5 min read
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Actionable Fundraising Advice